Percept Out of Home, Retail Vertical, official partners to PepsiCo for the Modern Trade initiatives was called upon to research, design, fabricate and deploy the secondary placement solutions across Modern Trade chains, pan India.
Berkshire India, a majority-owned subsidiary of Berkshire Hathaway, has chosen Metal Communications as its brand building and marketing communications partner as the company enters India for the first time.
Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.
The campaign is aimed to strengthen newspaper’s presence in the market. The creative agency behind this new campaign is TBWA…
With Phase III FM expansion around the corner, the industry is looking forward to further growth of the radio medium and have called it the second fastest growing medium in the country…
India dethroning Australia from the World Cup pedestal and an India-Pakistan semi-final… The ICC Cricket World Cup 2011 has turned to be an advertiser’s dream so far and a dream for ESPN Star Sports as well.
The investment community has always been a mixed bag when it comes to investing in the media and entertainment business. e4m speaks with some financial experts on investment opportunities in Indian media.
Vivek Bahl, EVP, STAR India, is moving on from the organisation after a stint of four years. He will, however, continue to work on STAR’s forthcoming projects ‘Mahabharat’ and ‘Navya’.
Sakal newspaper has appointed GK Singh as Head of North and East operations. Prior to this, Singh was working with Midday Infomedia Ltd. where he was Associate Vice President- North.
Anjali Rawat joins Metal Communications as Associate Creative Director from March. Her last stint was at Ogilvy, where she looked after and led brands like Cadbury, Bru, Huggies, Fullerton India, Parle Krackjack, Godrej Properties, and Kissan.
A level of authenticity is required today. Information is readily available, and if you don’t share something, it’ll come out anyway. So you need to be able to explain your motivations, so that people can form a connection with the brand. This is all part of the brand purpose, which you must reinforce through innovations in product and clear two way communication with the consumers.