Suveen Sahib, Group COO and CEO (America) EBS feels that marketing is changing fast in a post-digital world. This calls for ‘adaptive marketing’ wherein interactions are about generating conversations that stimulate participation and call for action.
With a prediction of 22.1 TVR for the India-Pakistan WC Semi-Final match (TAM Sports’ six-metro rating is 22.07 TVR), Arnab Das, Director- content strategy & research, Colors. Viacom18 media Pvt Ltd., is the winner of the ‘Predict Ind-Pak Semi-Final ratings, win WC Final ticket’ contest. He got to cheer for India at the Wankhede Stadium, courtesy e4m.
Google Maps adds support for Mumbai local trains – commuters can use the map by Google to plan journeys using the Mumbai local.
With India losing only one match in the entire series, with important matches being hosted in India, with ESPN Star Sports charging unheard of premiums and even the news media-ICC war, the ICC Cricket World Cup 2011 was, what a Mumbaiyya would call, <em>paisa vasool. </em>
Broadcast Editors Association (BEA), a forum of Indian news broadcast editors, has announced the launch of its website on 01 April, 2011. The website will give all required details about the organisation as well keep its followers updated with the industry happenings. One can reach to BEA on www.beaindia.org.
Showtime has created Cricket Performance centres for Castrol, celebrating the inaugural tournament of its association with ICC as the Official Performance Partner for all ICC events till 2015.
Only a small percentage of the firms that generate transactional messages take advantages of new technology that allows custom, contextualised communication of marketing with each individual.
NetworkPlay announces a large scale top level restructuring and rebranding, launching new specialised divisions to cater to advertising across multiple mediums
As Indian brands realise their global ambitions, it has become important to understand the cost of going global and facing competition from international brands.
Do companies overspend on advertising and if so, what is the right amount? While Indian companies are more aggressive on investing in brand building, are they getting the desired RoIs?
With the last date for receiving entries for the Indian Digital Media Awards (IDMA) 2011 approaching fast on April 7, entries have started pouring in. Mahendra Swarup, Chief Mentor, Smile Interactive Technologies Group, and Shashi Sinha, CEO, Lodestar UM India, will co-chair the Jury for IDMA 2011.
Motivator beat agencies like MPG, Carat Media and ZenithOptimedia to bag the media duties of Sleepwell Mattresses. The account size is estimated at Rs 12-15 crore.
Following a long-awaited pitch call, it is learnt that Zee Entertainment Enterprises Ltd has decided to retain incumbent agency Draftfcb Ulka its creative AOR.
To stand out and do something different, online offers a unique channel to the sports brands. For brands like Adidas and Puma, going online for the ICC Cricket World Cup 2011 was a big hit.
It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…