Singapore-based mobile social game creator TheMobileGamer (TMG) on Tuesday announced that it had received Series A funding of S$1 million from India’s One97 Communications.
IDG Ventures India has invested $3 million in Vserv, a leading In-App mobile advertising network in India.
SapientNitro has acquired CLANMO, a leading mobile agency in Europe. This move will strengthen SapientNitro’s mobile capabilities globally.
A distinguished jury panel is now in place to judge the entries for e4m News Broadcasting Awards 2011. Led by Jury Chairperson Shekhar Gupta, the jury members include Alok Mehta, Amal Allana, Amit Jain, Naina Lal Kidwai, Najeeb Jung, Soli J Sorabjee, Suhel Seth, Sukumar R, Sunit Tandon and Yashwant Deshmukh.
ESPN-STAR Sports (ESS) has announced the launch of ESPN HD and Star Cricket HD, touted as India’s first 24x7 High Definition sports channels. With the introduction of the two new channels, ESS has expanded its bouquet to five channels in India – ESPN, Star Cricket, Star Sports, ESPN HD and Star Cricket HD.
24 Frames has announced the formal launch of its Video News Release (VNR) service in the country. This service is expected to benefit MNCs, big corporate houses and the PR and corporate communication industry.
Reliance Broadcast Network Ltd (RBNL) has appointed Abhay Ojha as National Sales Head, Big Magic. As National Sales Head, he will report to Praveen Malhotra, Executive Vice President, Sales and Revenue, RBNL.
Telecom value-added services (VAS) player, Altruist Technologies Pvt Ltd, has acquired RelayStrategy, a US-based web and mobile technology company, in a complete buyout for cash transaction.
Vizeum India, an Aegis Media Group company, has brought on board Samarjit Rajkumar as Senior General Manager. He will be based in Mumbai, but will also play a strategic role nationally.
Renault India has brought on Rajiv Mitra as Vice President, Public Affairs & Communication. Mitra, who took charge from July 18, 2011, will be reporting to Sudhir Rao, COO, Renault India and Deputy Managing Director, Renault Group India.
Ogilvy & Mather’s GBM, a group of senior leaders who manage and grow the agency’s portfolio of global clients around the world, has appointed Jaime Prieto as Director of Global Brand Management.
VivaKi Exchange has announced the elevation of Mona Jain to the newly created position of Chief Executive Officer. In her new role, Jain will continue to report to Ambika Srivastava, Chairperson – VivaKi Exchange. Prior to this development, Jain had held the position of Chief Operating Officer at VivaKi Exchange.
Ambika Sharma, COO, Jagran Solutions, has put in her papers after a six-year stint with the company. She had joined as National Head and was promoted as COO in April last year. Her next destination is not known yet.
As part of its ongoing expansion and investment plans in the South Indian media and entertainment market, Asianet News Network (ANN) has acquired 51 per cent equity stake in the daily Kannada Prabha.
Digital media platform Komli Media has acquired ZestADZ, a mobile advertising platform. This acquisition will allow Komli Media to offer complete digital solutions to agencies, advertisers, and publishers, with solutions across display, video, search, social media and mobile.
After the failure of Musst Stix, Musst Chips and Monaco Smartchips, Parle Products is revisiting its strategy with a new brand name. Will the Full Toss bowl over the consumer?
A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours.
2011 undoubtedly shall be “the year of tablets”, under all possibilities this is a great opportunity for marketers and the end user. This will take Advertising 2.0 to the next level to the extent the end consumer himself would say, “I don’t mind ads because they pay for my attention by giving me valuable content (discounts, free downloads, etc.) for free”. To me, this is what marketing on mobile Internet means - where the end user himself wants to see content provided by marketers!