24 Frames launches VNR services in India

24 Frames, a leading EMC (entertainment, media and communication) company, has announced the formal launch of its Video News Release (VNR) service in the country. This service is expected to benefit MNCs, big corporate houses and the PR and corporate communication industry. This will be a very potent tool in the hands of the marketing professionals, helping them enhance their consumer outreach.

VNR as a concept is quite prevalent in countries wherein PR is a fully-developed industry. However, in India, this is not a formal service offering. VNR is basically a communication from the company in a visual format, wherein the messaging is recorded by the company as an interview, announcement or story.

Talking about visual communication and its impact, Arjun Pandey, CEO, 24 Frames, said, “24 Frames is a dynamic organisation that has kept pace with the advancements in the industry as well as the ever-changing demands of the clientele. All along, it has been our vision and strategy to empower communication through effective use of the visual medium.”

Speaking on the launch, Prasun Peter, COO, 24 Frames, said, “Ensuring that the right message goes out to its target group is a dilemma that the PR industry has always endeavoured to address. As part of the PR industry, we have always felt the acute absence of a solution to ensure that the exact message reaches out to our target audience. With the launch of VNR services we will be able to address this need gap quite effectively.”

Talking about the germination of the idea and its incubation, Peter added, “The VNR service is an amalgamation of our communication understanding with visual content expertise. All the expertise and skill-sets required are completely in-house, drawing on the complete knowledge bank within the company to provide an integrated offering that effectively meets its end desired outcome. The concept is quite unique in the Indian context, especially with the complexity of the media in the country as well as the diversity of the Indian populace that make it impossible to use the same messaging for the entire target group universe.”

24 Frames is a full-fledged EMC company. In operation for over 35 years, it has to its credit numerous International and National Awards. It employs an integrated 360 degree approach, providing a host of services, including Advocacy, Public Relations, Ad Films, Corporate Films, Documentaries, Training Videos, News and Current Affairs programming and New Media content development including Narrowcasting, Mobile content, IPTV, creative services and digital solutions.