Mumbai Mid Day, the afternoon daily, has innovated to deliver value and reader specific communication. The Sunday Mid Day edition dated October 2, 2011, carried two mastheads – one on the front page and the other on the back page, each delivering the theme for ‘Vodafone presents Bigg Boss 5’ – ‘Double Vaat’.
While all four Oriya dailies have witnessed decline in average issue readership as per the IRS 2011 Q2 results, Dharitri is the exception, showing a growth of 10 per cent over last year.
MEC has won the media AOR for Harman International’s India business. Harman International Inc is the parent company behind an array of legendary brands that includes Harman Kardon, JBL, Mark Levinson, Infinity and AKG.
Mudra Max has won the media mandate of World Gold Council, the market development organisation for the gold industry and the global voice of authority for gold. The incumbent agency to the account was Starcom Worldwide.
Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...
After establishing itself in Mumbai as a creative force to reckon with, Ogilvy India has diverted more than the usual share of attention to Delhi and also Bangalore, as the next markets where Ogilvy India would see growth from. In a conversation with exchange4media, Miles Young, CEO, Ogilvy Worldwide elaborates more on the agency’s thought process on the way forward.
Mudra Max is on a winning spree. Close on the heels of adding the media duties of Ashok Leyland, Canara HSBC Life Insurance and World Gold Council, the agency has been awarded the media mandate for Bharat Petroleum Corporation Ltd (BPCL). The account is pegged in the vicinity of Rs 60-65 crore. Pratap Bose, CEO, Mudra Max, has confirmed the development to exchange4media.
When compared to the previous quarter, the top three Telugu dailies have seen growth in AIR, adding almost 2 lakh readers as per the IRS 2011 Q2 results. However, a comparison to the corresponding period last year is a different story...
The top five Malayalam dailies – Malayala Manorama, Mathrubhumi, Madhyamam and Mangalam – have been able to attract readers over the period of time. However, Malayalam periodicals have seen mixed trends in the IRS 2011 Q2 results.
With most Kannada dailies garnering positive growth, as per the IRS 2011 Q2 results, Kannada publications – both dailies and periodicals – have been able to attract more readers.
More players have added to the overall readership of Gujarati dailies. However, as per the IRS 2011 Q2 results, it’s a mixed bag for Gujarati publications in comparison to last year as well as 2011 Q1.
Marketing has become too much about process and not enough about inspiration, ideas and passion. Creativity has been outsourced to agencies, as if creativity is only possible in communication. The result is me-too marketing strategies which lead to poor business results. Starting today and every alternate Tuesday, Suman Srivastava’s column will celebrate new thinking in marketing, wherever they come.
Adz Edge, a division of OAP (I) Pvt Ltd, which recently bagged the outdoor duties for Titan Industries Ltd, has rolled out its first OOH campaign for Brand Titan.
The Asian Federation of Advertising Associations (AFAA) has confirmed the participation of four more renowned personalities as speakers – Michael Boneham, Deepa Prahalad, Earl Wilkinson and Will Sansom. This ups the total number of confirmed speakers to 42. Confirmation is awaited from a few more speakers that will take the total tally to around 50.
In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.
Various government pitches for empanelment of agencies are in process across regions. While National Textile Corporation is looking for ad agencies in Delhi for a complete makeover, State Bank of Bikaner & Jaipur and Transmission Corporation of Andhra Pradesh are looking for agencies to provide creative, media and digital consultancy in Rajasthan and Hyderabad, respectively.
Tamil daily Dinamalar, which recently turned 60, has brought on board Skandraaj to head its marketing initiatives. He is well-known for his marketing strategies and will look after pan-India for the paper’s Chennai, Madurai, Puducherry, and Coimbatore editions.
All India Management Association (AIMA) has elected Rajiv Vastupal as President of AIMA for the year 2011-12. The other new office bearers of AIMA include D Shivakumar, who takes over as Senior Vice President and Dr Preetha Reddy, who is the new Vice President.
With the growth in Indian economy, number of air travelers is also increasingly rapidly. In a bid to attract this huge base of consumers usually having ample of time in hand during travel, Delhi Duty Free Services (DDFS) has launched its maiden campaign called ‘A whole New World’, promising world’s most exotic brands under one roof. Elephant Delhi is the agency behind the new tagline, along with strategy and creative of the whole campaign.
The Indian market will survive because literacy in the country is growing rapidly. See, how regional newspapers are growing. Regional is the future for newspapers. English newspapers are concentrating on urban areas, but regional newspapers have explored new markets. Now, our English newspaper expansion has to begin in smaller towns, where the readers of English have been growing. Income is growing in small towns and subsequently buying power, and that is why newspapers will keep growing in the country.
It (creativity) is as important as imagination is for a painter. Radio has been rightly described as a theatre of the mind, and like the painter starts off with an empty campus, we RJs use words, sounds, etc., to paint a scene, evoke a scenario. All of the three – knowledge, humour, intelligence – are important. I would also add emotional intelligence…