As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well.
Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.
It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.
The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.
MediaVest Worldwide has been assigned the media planning and buying duties of education company Zee Learn on the back of a multi-agency pitch. The account size is pegged in the region of Rs 20 crore.
Slow growth in average issue readership (AIR) of most of the dailies in Delhi raises a question - has the newspaper market in Delhi reached saturation point? While a clear picture will emerge in the forthcoming quarterly results of the IRS, recent readership trends do raise an alarm bell...
Big Magic has strengthened its programming with a new line-up of shows in the humour and children’s genres. The channel will be investing over Rs 2 crore for marketing of these new shows. A 360 degree campaign conceptualised by Purple Focus is also being unveiled. The new line-up of shows goes on air from October 10, 2011.
Vivek Bhargava, Managing Director, Communicate 2; Minhaz Lokhandwala, Marketing Director, Novosol and Kartik Iyer, CEO, Happy Creative Services pay their touching tributes to Steve Jobs...
BEA has come out strongly against the move of the Ministry of Information and Broadcasting to the effect that renewal of permission for TV channels would be considered subject to the condition that “the channel should not have been found guilty of violating the terms and conditions of the Programme Code on five occasions or more”.
The Unique Identification Authority of India (UIDAI) has empanelled five agencies for its headquarters in Delhi to work on the multi-media campaign for Aadhaar. It is learnt that the decision for Mumbai and Lucknow has also been taken. Some of the empanelled agencies in Delhi include Dentsu Communication, Airads, Centum Advertising and Newfields Advertising. UIDAI had called for a pitch for the same in around eight cities.
In a recent judgment over an earlier case on format show ‘Sach ka Saamna’, the Delhi High Court has recognised the Broadcasting Content Complaint Council (BCCC) as a competent body to regulate content on television in India. For, the Indian broadcasting industry, this is an important landmark in the course of pursuing self-regulation.
IMRB International was adjudged MR Agency of the Year at the recently concluded 21st Annual Seminar of the Market Research Society of India (MRSI). This is the fifth time since 2005 that IMRB International has been declared MR Agency of the Year.
The Broadcast Editors’ Association (BEA) elected its new executive body at its AGM held on October 7, 2011. Shazi Zaman (Star News) has been re-elected as President. Arnab Goswami (Times Now) and Pankaj Pachaury (NDTV) have been elected as Vice-Presidents, while NK Singh (Sadhna News) has been elected as General Secretary and Sudhir Chaudhary (Live India) as Treasurer.
As History, the first offering from the TV18 and A+E Networks joint venture, debuts in India, the focus is on the ‘factual entertainment’ genre. Popularly referred to as the infotainment genre, History’s attempt would be to grow the factual entertainment pie in India.
Madhukar Kamath, MD & CEO, Mudra Group and Chairman of the Organizing Committee for AdAsia 2011, highlights how social media is being extensively used to create a buzz around Asia’s biggest Marketing, Media and Advertising Congress as also the various initiatives being undertaken the leverage this growing medium...
In the financial services category, trustworthiness is the price of entry. Expertise, knowledge and service are key augmented attributes people seek.