Adding almost 2.2 lakh average issue readership (AIR), top six dailies have seen growth restored in the Uttarakhand market as per the IRS 2011 Q2 results. Meanwhile, four out of the top five periodicals have added more than 1.5 lakh AIR.
It has turned out be a bad year for dailies in Himachal Pradesh as per the IRS 2011 results. While the combined yearly drop in average issue readership (AIR) of the top nine dailies totalled 1.07 lakh, the total increase in AIR trailed close behind at 95,000.
Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.
As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.
As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.
It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.
Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.
Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...
Suresh Selvaraj, President, Outlook Group, has put in his papers. He will, however, continue with the Group till end of December 2011, following which he plans to take a sabbatical for a few months before deciding on the course of his future.
A space as dynamic as marketing cannot provide deliverables in any industry without incorporating innovation. A lackluster response from the market is eventually a yardstick of failure for any marketing concept, states Upasana Nath, Head - Bangalore , Zomato.com.
V Ramani, Co-founder and Vice Chairman of Ignitee, and Harminder K Datta former Chief Strategy Officer of the company, have joined hands to launch new media consultancy firm, Parietal Innovative Solutions, which is being formally launched today.
West Central Railways has called for a pitch to empanel ad agencies having offices in Jabalpur for entrusting day to day creative artwork and release of display classified advertisement and tender notices to various newspapers. The last date for receiving applications is November 14, 2011.
India has been one of the key markets for Time Out, with the magazine’s editions present in Mumbai, New Delhi and Bangalore. Time Out is now gearing to do more on the events front and on the digital side in India. The company’s Chairman and Founder, Tony Elliott, speaks to exchange4media on the potential that India holds.
...Or so seems to be the sentiment of most agency networks that are busy realigning resources to strengthen their India ops, a clause that is becoming increasingly essential for advertisers when they are looking at consolidating their business in the region, or globally, with one agency partner.
Discovery Networks Asia-Pacific (DNAP), a division of Discovery Communications, is unveiling the new on-air look of Discovery Channel across 34 countries. The new look premieres in India on October 17, followed by the rest of the region on October 30 at 6.00 am.