Paranjoy Guha Thakurta’s tribute to Amitava Guha, a media professional who dared to be different and who, like his name, will shine on forever…
An embodiment of sheer passion is how Sanjay Bahadur, President, Marke Cerebre, remembers Amitava Guha and feels that “Heaven just got better, with the addition of this spirited soul”.
Babyoye.com, a leading online store for baby and mother care products, has partnered with ‘Child’ magazine to launch a child hunt contest called ‘Babyoye Child Hunt Contest’. The contest is being promoted via their website and Facebook page. In order to enter the contest, parents need to send in their baby’s photographs via email to childcoverhunt@babyoye.com and subscribe to the magazine to receive it at an annual discount. The annual subscription will be available at 46 per cent discount to all participants. A mailer will be sent to all babyoye.com customers and entrees will be accepted until January 31, 2012.
Approach Entertainment, a celebrity management, film productions and entertainment marketing company, has announced to strengthen its celebrity management and endorsement business. With more and more people gaining public attention through reality shows and increasing urge among people to become a celebrity, demand for professional celebrity management companies is rising.
Consim Info Pvt Ltd celebrated Diwali with an expanded suite of mobile services, including upgraded WAP sites and apps for iPhone, iPad, BlackBerry, Nokia and Android users in India.<br />
Men’s private label brand Yepme is targeting a turnover of $25 million in the first year, scaling to over $500 million in the next 3-4 years.
EMM International, one of the four global media auditors, is launching Indraksh EMM India Pvt Ltd (EMM India) in Mumbai and New Delhi next week.
Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…
Harper’s Bazaar India has introduced a split cover for its November 2011 edition featuring Deepika Padukone.
Momentum is building up for the e4m Golden Mikes 2011 Radio Advertising Awards. Deadline for receiving entries has been extended to November 15, 2011. The Awards will be held in Mumbai on December 19, 2011. Lynn de Souza, Chairman/ CEO, Lintas Media Group, is the Jury Chairperson.
While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.
Jawed Habib’s hairstyling prowess, brand essence and label at affordable price points have become a rage among the masses. Habib will share how he has scripted this success at the forthcoming Pitch CMO Summit.
The Government diktat for phase-wise digitisation of television services in the country by 2014 has thrown up a huge debate. Is the massive process of digitizing all analog TV sets and cable networks going to be easy? Will the shift be effective enough to redefine broadcast technology? Is the broadcaster finally going to gain or lose viewers? e4m does a reality check…
Anjali Nayar has been elevated to CEO, M&C Saatchi India. The development comes post Kamal Oberoi’s exit in September as the India Chairman and Managing Director.
Birla Sun Life Insurance’s new campaign asks people to take control of their dreams and not leave them to chance. Has the campaign achieved its objective? Find out…
Carat Fresh Integrated (a division of Carat Media Services) has won the PR mandate for Pret Amoda.com, an online shopping destination for designer fashion.
Jaipur IPL Cricket Pvt Ltd has appointed Zzebra Sports to manage all communication and public relations activities for its Indian Premier League team Rajasthan Royals.