Putting all speculations to rest, Bobby Pawar has confirmed to exchange4media that he is headed to JWT India as Chief Creative Officer and Managing Partner. The development fills in a long term void at JWT India.
Maxx Mobile has moved its media business to Prachar. The incumbent on the business was MPG India. The account size is in the vicinity of Rs 30 crore.
Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.
Cut the Crap, the agency launched by Jagdish Acharya two years ago, has an online presence now with a website that talks only work and no crap.
In its attempt to better connect with the youth TG, UTV Bindass is associating with various on-ground events and looks to create some of its own platforms too.
Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...
Yashraj Vakil, COO, Red Digital, does a quick comparison between Google+ brand pages and Facebook fan pages and lists the points where both score over the other…
Tehri Hydro Development Corporation of India has invited tenders for empanelment of creative agencies. The agencies will be empanelled for a period of two years. The last date for submission of applications is December 5, 2011.
BeStylish.com has launched its first television commercial in a bid to enhance 360 degree brand visibility and reach out to a larger audience base in Tier II and III cities.
Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.
ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.
Insightful thinking and outstanding creative need to be packaged well and presented with drama, confidence and flourish, emphasises Srinivasan Swamy, RK Swamy BBDO.
Bullish on growth, Pearson Education Services has entered the mass media space for the first time with a multi-media campaign to promote its ICT-based solution DigiClass with Anil Kumble as brand ambassador.
Riding high on the spurt in malls all over the country, Global retailer Fossil has seen a growth of 50 per cent over a small base. The retailer looks to continue to grow with its partners, both in terms of distribution spread and brands.
After a stint of a little more than six months, Elvis Sequeira has called it quits as National Creative Director of Cheil Worldwide Southwest Asia.
Both Indian Broadcasting Foundation and the Indian Newspaper Society have come out strongly against the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now, which sought relief against a High Court decree that stipulated the channel to deposit Rs 20 crore and furnish bank guarantee for Rs 80 crore, to hear an appeal in defamation case.
Vedanta, the London-based diversified metals and mining company, has appointed Lodestar UM as its media agency. Ogilvy India has been associated with Vedanta for its creative requisites.