BIG FM has been adjudged Radio Broadcaster of the Year at the Golden Mikes Radio Advertising Awards 2011. Idea Cellular is Advertiser of the Year.
SaintX , the upmarket fabric brand of Banswara Syntex Ltd, recently was launched in the Indian market with its ‘wickedly smart’ brand campaign targeted at the open heterosexual male.
Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, speaks to exchange4media about the ‘KBC’ experience this season.
NDTV Good Times continues with its focus on food-related programming, and cooking reality show, ‘Foodistan’, is the latest addition to the list.
Digitisation and addressability are key to a robust broadcasting business But who will force the keystone, asks senior journalist Rakesh Shukla.
Close on the heels of winning Aegon Religare, Windchimes has now bagged social media mandate for four Institutes of the MIT Group of Institutes, Pune.
Close on the heels of winning Aegon Religare, Windchimes has now bagged social media mandate for four Institutes of the MIT Group of Institutes, Pune.
In an extensive conversation with exchange4media, Uday Shankar, CEO, STAR India, divulges details on STAR’s biggest move yet – Life OK.
NP Singh, Chief Operating Officer, Multi Screen Media Pvt Ltd, lists the seven reasons why the future of broadcasting is bright.
In India’s TV industry, one can get away with not one, but seven deadly ‘crimes’. Sunil Lulla, MD & CEO, Times Television Network, highlights these...
Haresh Chawla, Group Chief Executive Officer, Viacom18, writes about the seven things waiting to happen on the broadcast horizon.
As the global headquarter of Adland, New York, gears for the holiday season, all conversations of slowdown can wait for later, much later...
Lodestar UM has been awarded the media mandate on the back of multiagency pitches, confirms the agency’s COO Nandini Dias
The contract is to uplift the outdoor advertisement market by advertising through unipoles, gantries and traffic signals in the upper Assam town.
Hollywood film review show ‘Chicks on Flicks’ has made a comeback, but this time instead of television, it has taken an online avatar on Facebook.
Winners of the Golden Mikes Radio Advertising Awards 2011 will be unveiled tonight at a glittering ceremony in Mumbai.
S Korea based TV channel KBS World is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.
We are seeing the most movement as well as innovation in retail, BFSI and Automotive segments. Simply put, segments with high retail involvement, propensity for repeat transactions and risk of commoditisation (consequent need for increased brand affiliation) are the most active.