Jagran Pehel, the strategic social initiative division of Jagran Prakashan Limited, initiated a partnership with UNICEF for neonatal issues.
Airtel’s Friend campaign, Cadbury’s Shubh Aarambh, Tata Docomo are among the campaigns that impressed marketers in 2011
As Bobby Pawar began his first day at the JWT India office, former company Mudra bid Pawar quite a farewell
JCDecaux has rolled out an OOH campaign for Swarovski in Delhi aimed at tapping the current gifting season and create top of mind recall
As exchange4media had reported yesterday, from March 2012, MEC will handle media for all RCOM biz. OMD will manage corp media duties of Reliance Group
PepsiCo has unveiled the new positioning for brands 7UP & Nimbooz - ‘Dil Bole I Feel Up’ - and is supporting it with a new TVC & on ground activation
2011 saw channels from different genres going for re-branding and re-launching. TAM data shows the how the year has gone for different genres.
Created by Bates 141, Colgate Total’s new TVC continues with its brand message of ‘Healthy Mouth’ and reaches out to untapped markets
Continuing with its initiatives to engage Gen Next, Dainik Bhaskar Group latest activity is meant for school students to boost future readership
Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content
Ravi Rao, Leader - Mindshare South Asia has announced a series of mgmt changes & appointments that further strengthen the co.
TV Today Network, part of the India Today Group, has assigned the creative duties of its entire portfolio to Blackpencil India
Apollo Munich has lined up Rs 1 crore as spends on a series of TV campaigns and print ads. The TVCs have been created by JWT
Lukup Media’s platform will allow advertisers to create and deliver unlimited content to mobile devices without the installation of a mobile app
History channel has launched its Gujarati feed, making it the first channel to be available in seven languages in the factual entertainment genre
Deep Kalra, Founder & CEO, Makemytrip.com, lists the key highlights of the digital industry in 2011 and the changes expected in 2012