Anish Daryani, who was General Manager at Ogilvy Africa, has joined Orchard Advertising as VP & Branch Head at the agency’s headquarters in Bangalore
Making its Kerala debut today, The Times of India hopes to encash on the gap between the numbers of English-speaking audiences and English dailies readership
Havas Media announces the expansion of its specialised performance and quantitative marketing arm Ecselis to Singapore, Kuala Lumpur and Sydney
MensXP.com has launched video advertising to help brands engage with lifestyle audiences through Jivox’s interactive video advertising platform
Brandscope has come up with an interactive OOH campaign to power Danone’s B’lue launch in India. Everest Brand Solutions & OMD are handling brand communications
Publicis Healthware International (PHI) announced its entry into the Indian market during the Health 2.0 conference, being held in New Delhi
The branding campaign was packed with local flavours through use of transit media across Mumbai and Rajasthan to create a dual impact
With two senior level exits in quick succession, Bates is looking at a new head. Tim Isaac, Chairman, Bates Asia, clears the air on the succession plan
Vedanta Group has unveiled its first ever national corporate campaign ‘Creating Happiness’. Ogilvy is handling the creative duties
IBD India has roped in Kartikeya Dixit & Soumya Nagabhushan as Associate Creative Directors. Both join in from O&M, where they were Creative Controllers
Close on the heels of winning VGN Developers, Chennai-based communications firm Gutfeel has been signed up by Hello FM
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Dulce Lim-Chen, Vice President of Cartoon Network Enterprises Asia Pacific passed away on Wednesday, January 25, 2012
Titan Industries Ltd has reported a 25.6 per cent revenue growth in a tough third quarter of FY12. Retail space crosses one million sq ft nationally
The new competition will see teams of two briefed to work on a special project on behalf of the client, either a charity or non-profit organisation
As Disney gears to acquire controlling interest in UTV, the two are set to integrate ops. Ronnie Screwvala will be MD, The Walt Disney Co. India
Today, it is very difficult to build PR based on personal relationships. In a sophisticated and a mature economy, you have to fill those relationships with something real, you have to create win-win scenarios, you have to package the information and help the journalists in making their job easier. You have to find relevance for your company in the media market place. Today, this is just as true in China as it is anywhere else in the world.