TBWA\ formally launched Integer, its retail & shopper mktg agency, in India on Feb 7. Marc Ducnuigeen, Prez, Integer Group elaborated on India plans
Mirinda has launched two new flavours, which is supported by a robust 360-degree campaign & a consumer engagement programme – Taste Twister Challenge
Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown
Jaideep Mahajan, Vice-President and Executive Creative Director, JWT Delhi has put in his papers; his next destination - unknown
The company has launched Star Content LIVE, which provides advertisers a tapeless TV commercial delivery service. Kevin Vaz, President, Ad Sales, STAR India explained further
Crayons, Newfields, Aakar, Centum, Mode, Span Communication and Promodome to handle the creative and media duties for Cottage Industries
Myntra.com reaches out to customers in Chandigarh & Lucknow through hoardings and print advertisements
Taj Television’s latest channel offering is exclusively focused on golf. Professional Golf Tour of India has announced a 3-year deal with Ten Golf
Less than a year after Tata Motors had partnered with Future Group for activation of the Tata Nano, the two are back together, this time for Tata Indigo
‘I Luv My India’ is the latest light hearted comedy show from the SAB TV stable. The channel has spent 5% of the total budget on marketing the show
The new TVC for Good Morning International Tea breaks away from usual images of tea commercials. Percept/H has let the positioning flows from the name
Gerhard Zeiler has been newly appointed as President of Turner Broadcasting System International
Reliance Entertainment’s Big Flicks unveils their latest ad campaign featuring BIGFLIX+ India’s first and only premium movies-on-demand service
Hindi daily Hari Bhoomi is planning to launch an edition in Bhopal soon. This will be the paper’s second edition in Madhya Pradesh after Jabalpur
Jaimit Doshi, Head - Marketing, Kotak Securities shares some salient points about ad analysis from a marketing head’s point of view
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO