NDTV has adopted a two-fold promotion strategy – one, to ensure consumer interaction for coming on to the show & two, to drive eyeballs to the show
Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi
After a 13-year stint in Outlook Group, Suresh Selvaraj joins Asianet News Network (ANNPL) as its Executive Director & CEO
W, an Indian contemporary ready-to-wear brand for women, has appointed M&C Saatchi to carry out its creative duties
Converge Communications has appointed Mohan Thapa as Associate Vice President for the OOH vertical
Converge Communications has appointed Mohan Thapa as Associate Vice President for the OOH vertical
A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs
The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5
The 4th edition of ‘Citizen Journalist Awards’ was held in Delhi on February 13 to honour the crusaders who are fighting for a corruption free India
By 2020, consumption will reach $3.6 trillion as Gen Next hits its prime spending years, according to a recent CII-Boston Consulting Group report
As DEN Networks gears up to meet digitisation deadlines, the cable TV distribution company has launched a large scale brand marketing campaign
Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead
Pavan Chandra, Head of VivaKi Nerve Centre, India, has joined Mogae Media as Chief Incelligence Officer – intelligence derived from cellular usage
Conceptualised by JWT, Mango Slice embarks on an over month-long campaign from today to build consumer engagement via online & on-ground experiences
E-retailer Yebhi.com has bagged the Customer & Brand Loyalty award in Online Retailing Sector at the 5th Loyalty Awards presented by AIMIA
Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities