Delhi to soon get a new English broadsheet. Durbar Ganguly, Former Head of The Pioneer Group is the promoter; it will be launched in last week of April
Comedy Central has made its presence felt through innovative marketing initiatives; it has allocated approx 30-40 per cent of its marketing spends for OOH
Population Services International (PSI) has appointed Lodestar UM to handle media mandate for PSI initiatives ‘Freedom 5’ and ‘Project Axshya’ in a multi-agency pitch
With immediate effect, Claus Heckerott will take over as the MD of Adidas Group India; Frederic Serrant will start as Sales Director on April 1, 2012
The Indian e-commerce market is currently estimated to be worth Rs 50,000 cr and is expected to reach Rs 120,000 cr by 2015, says Ankur Warikoo, CEO, Crazeal
Deb will head Vodafone business for Ogilvy along with accounts such as Ministry of Tourism, KFC, Yahoo, Hindustan and Cisco; he joins from Lowe Bangkok
Ten Sports uses a mix of TV, radio and PR to promote the Friendship Cup between South Africa and India