Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit
With exploding usage of social media, a time when your doctor’s twitter handle is part of your emergency kit is not far away, says Windchimes
Milestone Brandcom depicts Tata DOCOMO’s retail theme, ‘fitting in an entire life in a store’ with an out-of-the-box OOH campaign in Madhya Pradesh and Chhattisgarh
Millions of ‘Likes’, thousands of followers, countless comments – are the parameters of social success relevant? Social media experts discuss life after ‘Likes’...
Multi Screen Media’s forthcoming sports channel ‘Six’ will be competing in a space of at least 13 other brands
Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1
Malcolm Mistry, Former Publishing Director of India Today Merged Entity, launches Ushta Te HR Consultancy; the venture became operational from April 1
Magna Publications brings out Mandate, a new magazine targeted at men; it is the seventh magazine from Magna’s basket
Maxim Media to launch Muallim, a monthly English Islamic magazine; it is targeted at Muslim enthusiasts who want to know about Islam and its Shariah
Smart casual menswear brand ColorPlus has appointed KarishmaLintas, an IPG company and part of Lintas India Group, as its new creative AoR
Fox Star Studios, as part of consolidating its media operations in the Indian market place, has appointed Aegis Media’s Vizeum India as its media AoR
From the 523 entries received for Indian Digital Media Awards 2012, 126 nominees have been shortlisted by an eminent panel of jury members