Amit Sarna, AVP Customer Success, Kenscio Digital Marketing delves on the importance of ensuring the timing is bang on when it comes to digital direct marketing
Grey Delhi has bagged the creative duties of SpiceJet after a multi-agency pitch that was held in the capital
Rohit Samarth joins DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency
Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics
Sporty Solutionz has entered into an agreement with Sony MSN to sub-license IPL 2012 for its broadcast in Pakistan and Sri Lanka
Rohit Samarth joins DDB MudraMax as Senior Vice President. He will head the operations of Terra, its rural marketing agency
After selling seven lakh SpongeBob Happy Meals last year, Nickelodeon and McDonald’s have brought it back; kids to get SpongeBob in eight different avatars
After the latest timeline offering, Facebook has launched its mobile application in Indian languages to attract more consumers
Building strong, multidimensional characters is the most important element to attract kids across the globe. Kids need to be able to relate to characters irrespective of geographical, social and cultural diversities. Minimal language eases out the challenge of language translation.