The company has developed an advertising platform wherein random alphabets & numbers used in a CAPTCHA are replaced by brand names
Reportedly, JS Sarma, Chairman, TRAI has said that the carriage fee issue is “well-regulated” and TRAI will “not relook the regulations” on the subject
TRAI’s tariff order for DAS has cleared uncertainties around the issue asserting that June 30, 2012 analogue sunset date for four metros is real
Unlike sister organisation NBA, IBF is likely to take a different approach to TRAI’s tariff order for DAS, which includes regulation on carriage fee
Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing
The Network to roll out 500 hours of fresh programming; it has also partnered with Jet Airways for a major marketing initiative ‘Jet Set Go’
Linterland has launched ‘Linscan’, a strategic software compatible across mobile platforms that can aid marketers reach and exploit rural markets
Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising
InMobi appoints Sandeep Deshpande as Country General Manager, India and Vishal Nongbet as Business Head of Brands
IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern
JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises
The major task ahead, acc to Dubey, is to work with all stakeholders to create an ecosystem that would not only make India globally competitive but also ensure equality