Date-wise News

CaptchaLive Media uses CAPTCHA to drive brand recall

CaptchaLive Media uses CAPTCHA to drive brand recall?blur=25

The company has developed an advertising platform wherein random alphabets & numbers used in a CAPTCHA are replaced by brand names

exchange4media Staff May 3, 2012 11:42 PM

TRAI says it will not revisit tariff order regulations

TRAI says it will not revisit tariff order regulations?blur=25

Reportedly, JS Sarma, Chairman, TRAI has said that the carriage fee issue is “well-regulated” and TRAI will “not relook the regulations” on the subject

Noor Fathima Warsia May 3, 2012 10:13 PM

TRAI’s tariff order reinforces digitisation deadline

TRAI’s tariff order reinforces digitisation deadline?blur=25

TRAI’s tariff order for DAS has cleared uncertainties around the issue asserting that June 30, 2012 analogue sunset date for four metros is real

Noor Fathima Warsia May 3, 2012 9:05 PM

IBF approaches TRAI’s tariff order with an open mind

IBF approaches TRAI’s tariff order with an open mind?blur=25

Unlike sister organisation NBA, IBF is likely to take a different approach to TRAI’s tariff order for DAS, which includes regulation on carriage fee

Noor Fathima Warsia May 3, 2012 9:02 PM

HDFC Life campaign rides the IPL wave

HDFC Life campaign rides the IPL wave?blur=25

Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing

Shree Lahiri May 3, 2012 8:33 PM

Disney embarks on its most aggressive summer in India yet

Disney embarks on its most aggressive summer in India yet?blur=25

The Network to roll out 500 hours of fresh programming; it has also partnered with Jet Airways for a major marketing initiative ‘Jet Set Go’

exchange4media Staff May 3, 2012 7:56 PM

Linterland’s new tool to help tap rural markets

Linterland’s new tool to help tap rural markets?blur=25

Linterland has launched ‘Linscan’, a strategic software compatible across mobile platforms that can aid marketers reach and exploit rural markets

exchange4media Staff May 3, 2012 7:53 PM

Ad Club Madras appoints Karthic Moorthy as President

Ad Club Madras appoints Karthic Moorthy as President?blur=25

Karthic Moorthy of Elegant Publicities has been elected as 39th President of Ad Club Madras. He takes over from P Subramanian of OTS Advertising

Suraj Ramnath May 3, 2012 7:51 PM

InMobi bets big on India; announces key appointments

InMobi bets big on India; announces key appointments?blur=25

InMobi appoints Sandeep Deshpande as Country General Manager, India and Vishal Nongbet as Business Head of Brands

exchange4media Staff May 3, 2012 7:13 PM

TRAI Update: IBF welcomes order; seeks clarity on carriage fee

TRAI Update: IBF welcomes order; seeks clarity on carriage fee?blur=25

IBF Prez Uday Shankar states TRAI order is a sincere attempt to align multiple stakeholders’ interests. Carriage fee is a concern

Noor Fathima Warsia May 3, 2012 6:40 PM

Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI

Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI?blur=25

JS Sarma tells exchange4media that there is still time to see how carriage fee changes post digitisation and the regulation can be revisited if the need arises

Noor Fathima Warsia May 3, 2012 6:38 PM

EFI appoints Rajeev Dubey as National President

EFI appoints Rajeev Dubey as National President?blur=25

The major task ahead, acc to Dubey, is to work with all stakeholders to create an ecosystem that would not only make India globally competitive but also ensure equality

exchange4media Staff May 3, 2012 3:54 AM