Axis Bank appoints Digitas India as its digital AoR
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
Date-wise News
Axis Bank appoints Digitas India as its digital AoR
Digitas will conceptualise, design and manage Axis Bank’s presence online across the bank’s verticals and practices
Red FM goes all Hindi in Kolkata
The new positioning is targeted at making the station stronger in its core advertising audience listenership of 25-44 years SEC ABC
9X Media reshuffles team
Pawan Jailkhani is elevated to Chief Revenue Officer and Punit Pandey to Executive Vice President
Axis Bank shifts media duties to MediaVest Worldwide
MediaVest will handle the business from its Mumbai office. The account was earlier with Madison Media
Revenue growth in media to remain muted: CRISIL
Revenue growth in traditional media will remain muted due to weak ad revenue but margins (q-o-q) will remain steady across most segments
Zee Bangla initiates road show for audience connect
In a bid to connect with its audience and launch new reality show ‘Banglar Sera Paribar’, Zee Bangla has embarked on a road show in Kolkata
Jwalant Swaroop to be advisor & mentor for Lokmat Media
Swaroop will mentor the future leadership of the group. He will also look after business growth
Star Jalsha now sports a 'diamond star'
Star Jalsha unveiled its new look on June 25. The new logo has been designed by Ogilvy
Vizeum bags media duties of Dalmia Bharat Group
Vizeum handles the media business of Dalmia Cement in Chennai; the partnership has now been extended to entire Dalmia Bharat Group
Bhupesh Upadhye joins Zydus Cadila as GM Marketing
Upadhye has already taken charge at the company. His last stint was with RK Swamy Media Group as National Buying Director
Celebrating the works of poet Gopal Das ‘Neeraj’
Hindi news portal Samachar4media is organising a special evening to felicitate ‘Neeraj’ in Delhi on June 28
RK Swamy BBDO creates new campaign for Parryware
The campaign, ‘Apna sa Kona’, will be showcased on print and TV media
Ketchum appoints Rob Flaherty CEO, Ray Kotcher becomes Chairman
This shift follows a multi-year plan designed to ensure a seamless management transition
The India Cannes Scoreboard 2012
Grabbing 14 metals in total, take a look at how Indian agencies performed at Cannes Lions International Festival of Creativity this year.
Celebrating ‘Grand Prix’ winners of Cannes Lions 2012
After giving you detailed analysis on India winner at Cannes, we list down the world’s best. Take a look at the Grand Prix winners of Cannes Lions 2012 across 15 categories
Noorings: And there is good even from a bad year...
Undoubtedly, Cannes Lions has become the Oscars of advertising and India has done its worst since 2007...But as they say, it can only get better from here...
Big FM taps outdoor for its Mumbai campaign
The station has used strategic locations and a combination of outdoor media like ambient media, live media and properties in and around of railway stations
BBC World News collaborates culture
BBC World News’ series, ‘Collaboration Culture’, travels the globe pairing people to create one-of-a-kind global cultural collaborations
Radio Phase III: Pending dues come in way of migration
Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration
Myntra hosts its first Annual Brand Meet 2012
Myntra’s Annual Brand Meet – ‘Brick and Click of Fashion’ – witnessed participation of decision-makers from over 60 partner brands