Date-wise News
Brian manages to make sense of blues music for casual listeners & not turn off serious blues fans, says Raghu Venkatraman of Network Media
Saloni Surti Feb 1, 2013 8:19 PM
Users of these two OS are leaders in buying apps or making purchases within installed apps on their smartphones; Android users are a distant third
exchange4media Staff Feb 1, 2013 8:15 PM
The latest campaign focusses on Linc as the brand to watch out for, unlike the earlier ads that had a more product focus
India scored a total of 44 points, which includes 23 for film, 8 for print & 13 for All Gunns Blazing. Prasoon Joshi was the guest editor of the report
exchange4media Staff Feb 1, 2013 7:55 PM
Dainik Bhaskar Group has maintained its No. 1 position, further strengthening its brand with 19.81 million readers, as per Indian Readership Survey (IRS) 2012 Q3 data
exchange4media Staff Feb 1, 2013 7:52 PM
This alliance allows the channels be able to engage viewers digitally, in addition to the traditional television medium
exchange4media Staff Feb 1, 2013 7:50 PM
A total of 28 awards were distributed this year, honouring the winners in various categories belonging to the Central and State enterprises
exchange4media Staff Feb 1, 2013 7:49 PM
Following a keenly contested media pitch, the media duties of Mars Chocolates, Mars Foods, Mars Pet Care and Wrigley India is now consolidated with MediaCom India
Noor Fathima Warsia Feb 1, 2013 7:26 PM
Changes in leadership and trends such as consolidation, collaboration will define the domain in 2013
exchange4media Staff Feb 1, 2013 7:17 PM
The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players
Synjini Nandi Feb 1, 2013 7:11 PM
Arvind Sharma, Colvyn Harris, Piyush Pandey, Madhukar Kamath, Prasoon Joshi, Agnello Dias, R Balki, Nitin Paranjpe among the nominees
exchange4media Staff Feb 1, 2013 7:08 PM
Spotting the opportunity in the total marketing services area, ActiMedia is also geared up to offer consultancy on end-to-end solutions for clients
exchange4media Staff Feb 1, 2013 6:58 PM
The new player enters a market that already has around 20 independent Malayalam channels. Mediaone TV goes live from February 10
Deepa Balasubramanian Feb 1, 2013 6:42 PM
Mahip Vyas of mig33 talks about a generation that lives by screens and what keeps them hooked
Mahip Vyas Feb 1, 2013 6:35 PM
Consultancy firm Healthcare Quality Systems uses audio-visual medium for running its ads across 13 highway food malls in Maharashtra
Priyanka Nair Feb 1, 2013 6:30 PM
Red Digital to manage Facebook, Twitter, YouTube and Pinterest for the online sports celebrity commerce portal
exchange4media Staff Feb 1, 2013 6:26 PM
The pitch took place in Delhi. The account size is Rs 5 crore, confirmed Rajesh Jain, MD, Prachar Communications
Datsun is due to launch in 2014, with initial focus on India, Russia & Indonesia. TBWA\Mumbai will develop the campaign for India
exchange4media Staff Feb 1, 2013 6:23 PM
Prior to this, Shergill has been leading MSL India for the past several years
exchange4media Staff Feb 1, 2013 6:19 PM
Digitisation of business is more important than digitising the marketing. Digitisation of business is digitally powering the integration of all of the communication process, data analysis, data collection, marketing and understanding the manufacturing. One can mine information from social media by looking at the conversations and sparking discussions around it that will eventually tell whether the current product is going to survive or not.
exchange4media Staff Feb 1, 2013 12:00 AM
