Publicis - Omnicom merger: The impediments ahead-- Publicis - Omnicom merger: The impediments ahead Publicis - Omnicom merger: The impediments ahead-- Publicis - Omnicom merger: The impediments ahead
Test media and public will now get to know television viewership in thousands, referred to as TVT. It captures & reflects growth in TV audiences in the country in absolute numbers
As part of the tie-up, Vodafone India will offer free access to Twitter's Android app & its mobile website for three months. Here's a look at why it is a good move
Acer's new TVC beads tech & emotions into a common thread. The insight of magnifying 'touch' through real-life examples strikes a chord with the audience
Though the merger takes the advantage of scale to a whole new level, challenges such as client conflict, increased need for transparency & talent retention come to the fore
BCCL published the last edition of TOI Crest on July 20. Acc to Annurag Batra of exchange4media, "Gone are the days when newspapers were soul of the country; now it is the revenues that rule"
exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium
With ad budgets getting decentralised, volume of advtg has shown higher growth in tier II & III cities of Tamil Nadu, says the Director of Dinamalar Group
This is part of our outreach plan to get in touch with stakeholders, update them on current happenings & take feedback, says BARC CEO Partho Das Gupta
The agreement to set up the Group was taken during a meeting between I&B Minister Manish Tewari & Senegalese Minister Abdul Aziz Mbaye in Delhi on July 28
The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts
Network18's Q1 consolidated operating revenues stood at Rs 556.6 cr on a reported basis; digital content & e-commerce business grew to Rs 106.9 cr
Smith will join Bloomberg LP on Sept 16. Andrew Lack, who has served as CEO of Bloomberg Media Group since 2008, will become Chairman of the Group
Reported revenues for the TV & motion pictures business (including IndiaCast) stood at Rs 396.2 cr for the quarter. Advertising revenues grew 6% year-on-year