Varghese will relocate to Singapore and will report into Mark Patterson, CEO, GroupM APAC & Vikram Sakhuja, CEO, Maxus Global. He takes over the role from Neil Stewart
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
A hi-decibel multi-media campaign for the lighting solutions provider will be launched shortly
Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season
Maxus bagged 10 Gold, 12 Silver & 11 Bronze metals. The agency also walked away with three major awards - Media, Digital and Mobile Agency of the Year
The first round of the multi-agency pitch has taken place in Delhi. The agencies that participated include Grey Worldwide and Dentsu
Marketers, who plan to invest in social media strategy, need to analyse the value of a fan, along with return on investment, says Windchimes Communications
As BlackBerry makes a flailing attempt to revive its lost position through BBM on Android and iOS, exchange4media takes a look at whether this strategy will suffice
The Vice Chairman & CCO of Rediffusion Y&R is slated to leave the agency in Dec to return to film making. The agency confirmed the news to exchange4media
Varghese will relocate to Singapore and will report into Mark Patterson, CEO, GroupM APAC & Vikram Sakhuja, CEO, Maxus Global. He takes over the role from Neil Stewart