Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
ETTelecom.com will provide a comprehensive round up on telecom sector news, locally & globally, as well as in-depth analysis across varied topics such as technology, voice, VAS & allied sectors
Prior to GroupM, Prasad was heading the social media practice at Myntra.com. In his new role, he will report to Karthik Nagarajan, National Head for Social Media, GroupM
Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers' evolving behaviour on social media platforms
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Live Creativity will collaborate with internal ideas and production departments to create unique campaigns that harness consumers' evolving behaviour on social media platforms
Chandru Kalro, COO, TTK Prestige explains why the tagline 'Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar' is still relevant while targeting the contemporary & aspirational women
Libby Child, Chief Executive, Aprais UK analyses the factors that can lead to dysfunctional client-agency relationships & offers practical solutions for agencies and marketers
Omnicom Media APAC CEO Cheuk Chiang, in an exclusive video interview, talks about the burgeoning Indian mobile market & using tech to better connect with consumers
Conceptualised by O&M, the ads are built on a powerful insight that people want their TV to be handy so that they can enjoy it anytime, anywhere with good picture quality
The ac size is estimated to be between Rs 70 cr and Rs 80 cr. The agency is familiar with the company as it had handled its creative biz before the duties were consolidated with Orchard Advertising
With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead
Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...
Don’t forget who the consumer is – what drives consumers as humans is shared values and interests, which in the offline space manifests as friends, communities, clubs, teams. This manifests differently in the online space, but the core reason or the driver is the same. Digital is not a one-way communication like television, but a two-way conversation, so you have to be extremely authentic and honest, else it could lead to a dissatisfied consumer.