Date-wise News
HUL & BJP jointly claim the Marketer of the Year award, while PHD India named Agency of the Year. Meanwhile, mobile ad spends in India are pegged to grow to Rs 722 cr (52%) by 2015, according to newly released MMA India Mobile Ad Spend Report
exchange4media Staff Sep 12, 2014 10:29 PM
The campaign aims to promote healthy living as a way of life, raise awareness about taking health precautions to avoid adverse health issues by acting in time. The campaign will also educate people about the importance of precautionary measures
exchange4media Staff Sep 12, 2014 6:51 PM
The Managing Director & CEO of Marico takes over from Hemant Bakshi, who is relocating to Unilever Indonesia as CEO. The newly-elected Executive Council of the Indian Society of Advertisers has 19 members
exchange4media Staff Sep 12, 2014 4:34 PM
The Advertising Club Bangalore has received 950 entries from 60 advertising and media agencies and advertisers across the country for the Big Bang Awards 2014. The awards ceremony will be held on September 19, 2014
Deepa Balasubramanian Sep 12, 2014 3:10 PM
Dainik Jagran has brought on board Awanish Mishra as Deputy Editor, Industry & Corporate Affairs He joins in from Wealthy India, where he was CEO during his one-year stint
Abhishek Mehrotra Sep 12, 2014 2:41 PM
The win comes on the back of a multi-agency pitch. The account is estimated to be upwards of Rs 20 crore and will be handled out of the Havas Media Mumbai office
exchange4media Staff Sep 12, 2014 1:59 PM
Other Ad Club office bearers for 2014-15 include Raj Nayak (Secretary), Ajay Kakar (Joint Secretary) and Ravi Rao (Treasurer). Shashi Sinha is the immediate Past President of the Ad Club
exchange4media Staff Sep 12, 2014 1:07 PM
Driven by huge spends by political parties, in India, the advertising market is to see a +8.7% y-o-y growth in 2014. Growth is to continue into 2015 at +9.0% as advertisers embrace new technologies within Digital
exchange4media Staff Sep 12, 2014 11:58 AM
As a start, Sardesai will be doing a marquee show for Headlines Today and contributing to the revamp of the channel and its alignment with digital
exchange4media Staff Sep 12, 2014 11:32 AM
Kolkata TV, the 24-hour Bengali news channel launched by SST Media in 2006, has inked a media sales deal with Aidem Ventures for the North and South markets
exchange4media Staff Sep 12, 2014 10:57 AM
Fans can tweet using #MumkinHai to unlock the promo and view it first on Twitter. Star Plus becomes the first broadcaster to drive fans for promo release using 'Flock to Unlock' card on Twitter
exchange4media Staff Sep 12, 2014 10:45 AM
DB Corp's Girish Agarwal, GroupM's CVL Srinivas, Omnicom's Jasmin Sohrabji, & Contract's Rana Barua express their views on how companies and brands can no longer afford to
Aditi Raval Sep 12, 2014 8:49 AM
Joshi is currently President of McCann Worldgroup South Asia as well as CEO of McCann Worldgroup India. In addition to his new regional role, he will continue as CEO of McCann India and remain headquartered in Mumbai
Priyanka Mehra Sep 12, 2014 8:30 AM
In his keynote speech at the India edition of the MMA Forum 2014, Ashutosh Srivastava, Chairman and Chief Executive Officer Asia Pacific and Global Growth Markets at Mindshare urged marketers that mobile was the medium that they needed to invest in today
Abhinn Shreshtha Sep 12, 2014 8:27 AM
The funds-rich sector has given the mass medium plenty to cheer about with a seven-fold increase in ad spends. Experts say the trend will continue
Collin Furtado Sep 12, 2014 8:20 AM
In a bid to attract sports bikers, the brand's latest commercial features the Kangaroo stunt performed on the stylish new range of Pulsars
Ankur Singh Sep 12, 2014 8:17 AM
Benoy Roychowdhury of HT Media was elected Vice-Chairman, and Shashi Sinha of IPG Mediabrands was elected Honorary Treasurer
exchange4media Staff Sep 12, 2014 8:12 AM
