Experience Commerce wins social media mandate at Lenovo
The brand also Launches #YoGa2bFree a clutter breaking campaign with twitter celebrities trapped in a box.
Date-wise News
MIB requests State Governments to extend Right of Way for cable operators
This is part of MIB’s initiative to push for completion of Phase III and IV of digitization in India
Punitha Arumugam moves on from Google as Director, Agency Business
Arumugam will be on a long, planned break from December 1st and decide next steps after the break
MEC Global Solutions makes three new senior hires
The agency has hired Ben Rickard, Richard Davies and Mudit Jaju as Digital Partners
Enforcement Directorate reviews complaints against Flipkart's Big Billion Day
ED officials have said that there was no evidence against Flipkart and they have received complaints which are being looked into, as per reports
Hill+Knowlton Strategies appoints Elke Pascoe as Head, APAC Health & Wellness Practice
Effective November 1st, Pascoe will drive the firm's health and wellness offering across its 16 offices in Asia Pacific
ITV's new education concept: Newsroom as Classroom
ITV School of Media and Management is introducing short term specialized courses, offering an opportunity to work in broadcast news channels
Jwalant Swaroop launches Happiness Infinite
Founder, Jwalant Swaroop says the consultancy aims at providing happiness-centric solutions for individuals, groups, organisations and enterprises, and addresses a huge need gap
Can sports beat Bollywood for TV networks?
Star India, Multi Screen Media (MSM) and ZEEL sports have been acquiring rights to several sporting properties, with an eye on new, loyal viewers and adding to their revenues.
Life OK eyes 'best' tag with more stars, new shows
Stable at the fourth position on the ratings chart, the Hindi GEC has laid out elaborate and high decibel marketing and programming plans for the quarter, says Ajit Thakur, EVP and GM, Life OK
Mobile companies ride on e-commerce boom to boost sales
Mobile brands have become one of the highest selling categories on e-commerce websites & the category is all set to witness exponential growth in the future
ABC verdict- Vijayavani is the leading Kannada daily
All dailies in the region showed a drop in the number of copies except Vijayavani and Udayavani
Smartphone advertising blitz to fire up Diwali
Mobile manufacturers line up their premium and cheapest models for the festive season with Apple, Samsung and Sony prepping to spend at least Rs 300 crore on ad campaigns in October