Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites
Staying relevant and connected with the consumer is what keeps the Viacom18 Group CEO awake at nights, as he reflects on the seven-year journey of the joint venture with Network18
Videos are key to marketing strategies in an era where 90 per cent of online shoppers claim it influences their opinion of the brands on the respective websites
Marketers are infleunced by ROI numbers, but it is also important to look at relevance and effectiveness, says Ajay Kakar, CMO, Aditya Birla Group - Financial Services, who is also a member of the jury for exchange4media’s Prime Time Awards
The agreement has been struck between national MSOs such as Hathway Cable & Datacom, DEN Network, Siti Cable Network, GTPL and IndusInd Media and Cable (InCable), who have taken 19-21 channels from the network, claim sources
SP Shukla, Chairman, President Group Strategy, Defense Sector & Chief Brand Officer, Mahindra & Mahindra Ltd tells us how the company is preparing to achieve this goal
Given the cross functional nature of customer experience, brands struggle with who should interact with the customer on a channel which is both marketing and customer service
The travel e-commerce platform has tied up with more than 400 airlines and has been experiencing triple digit growth since the last five years, says Sanjay Bhasin, CEO