Date-wise News
The content discovery platform will deliver personalised content recommendations and real-time decision-making tools and analysis to support editorial teams for the online publisher
exchange4media Staff Jul 20, 2015 6:14 PM
Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform
exchange4media Staff Jul 20, 2015 1:53 PM
The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business
Ankur Singh Jul 20, 2015 10:39 AM
“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India,” said Star India CEO and President of IBF Uday Shankar
exchange4media Staff Jul 20, 2015 10:15 AM
Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors
Priyanka Mehra Jul 20, 2015 10:10 AM
Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving society to stay relevant
Abhinn Shreshtha Jul 20, 2015 10:06 AM
Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving society to stay relevant
Abhinn Shreshtha Jul 20, 2015 8:59 AM
Although still at a nascent stage in India, live ticketing events space has slowly started picking up with increasing brand attraction. Led by Viacom18, other broadcasters such as 9X Media and Disney are also looking to benefit from entering the segment
Collin Furtado Jul 20, 2015 8:54 AM
“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India,” said Star India CEO and President of IBF Uday Shankar
exchange4media Staff Jul 20, 2015 8:33 AM
Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors
Priyanka Mehra Jul 20, 2015 8:29 AM
From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society
Sarmistha Neogy Jul 20, 2015 8:26 AM
With MIB’s decision to reject its application on the radio front, the license for Sun Network's 33 television channels hangs in the balance. IBF President and CEO of Star India Uday Shankar in a letter to Home Minister Rajnath Singh, has sought his intervention in the matter related to the security clearance
exchange4media Staff Jul 20, 2015 8:21 AM
Red FM has confirmed that it will be moving the court today as it seeks to get the MIB and Home Ministry’s decision against it overturned. Red FM and Suryan FM have not been allowed to participate in the Phase III auctions
Abhinn Shreshtha Jul 20, 2015 8:17 AM
The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business
Ankur Singh Jul 20, 2015 8:11 AM
Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency's Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi
Priyanka Mehra Jul 20, 2015 7:59 AM
The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to what Big Data is, what it can do and how it can deliver real business value. However, there are many things that Big Data does poorly.
exchange4media Staff Jul 20, 2015 12:00 AM
