The CUMULUS platform is one of three final candidates in the Playout and Delivery Systems category and was shortlisted based on its ability to virtualise the entire content distribution workflow, including content preparation, management, playout, and monetisation
The agenda is to market its best-selling property and to rekindle the true essence of a Flea Market on TV, via unique theme-based musical show titled ‘Shopclues.com presents Sunday Flea Market’ airing every Sunday from 11 am to 1 pm
Local Planet operates in over 40 markets across the world and includes Horizon Media in the U.S., the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media among its founder shareholder agencies
Having sold 30 lakh Altos in India, the brand is today referred to being the country’s favourite first car—India ki pehlisawaari
BBDO India's 'Share the Load' ad for Ariel was awarded the Grand Prix in advertising at the national leg of Population First's 'Laadli' Media and Advertising Awards for Gender Sensitivity, 2014-15
This is a home-coming of sorts for Keswani, who began her journey with Ogilvy & Mather Mumbai, way back in 2003 where she proceeded to handle some of the agency’s most prestigious businesses
The channel will be unveiling a new name and logo, its revamped studio and a new look and feel to the news screen tonight at 8PM. IBNLive.com, the digital destination of the channel, is also changing toNews18.com
The Times Group will drive awareness of Airbnb accommodations, and help Airbnb create a truly localised presence for India, leveraging The Times Group’s vast network of media and operational resources
Following APAC regional alignment, L&K Saatchi & Saatchi has come on-board as a lead agency for strategy and creative work for Mondelez Gum and Candy brands in India
The Bangla News and Assamese News saw a distinct hike in the ratings during 1st phase of voting. Also, the telecast of Hero I League 2015-16, East Bengal v/s Mohun Bagan benefitted Ten Sports 2. The opening ceremony of Vivo IPL 2016 increased viewership for Sony Channels
Big FM remained the most heard radio station in the Mumbai market. The Delhi, Kolkata and Bangalore markets were led by Fever FM, Radio Mirchi and Radio City respectively
With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image
Micromax launches massive rebranding campaign around the philosophy of 'Nuts: Guts: Glory'. Plans to leverage IPL for reach as it targets aggressive marketing and growth in coming months
As per the report, the number of broadband subscribers increased from 136.53 million at the end of December ’15 to 140.10 million at the end of Jan ’16. The monthly growth was recorded at 2.62 per cent
Major bike manufacturers in the country have reported a growth in sale for the month of March 2016 as compared to the sales for the same period last year
Among the brands and categories that have chosen to use the IPL franchise to target consumers, the start-up industry is at the forefront, especially the ‘Food-tech startups’,
Based on data received from 59 markets across America, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion in 2016, accounting for a +4.5% year-on-year increase