CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an interesting turn of events, the agency has parted ways with the brand
Organisation to take its hyper local editions tally to 257 from 57 in the next three years. It aims to have a local edition for every 27,900 gram panchayats in Maharashtra, one reporter and a distributor for every 5,000 people
Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit