Date-wise News

Star Maa launches fresh identity of network channels

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Complete with new logo, positioning and programs, Maa Music, Maa Gold and Maa Movies undergo brand refresh

exchange4media Staff Jun 28, 2017 5:40 PM

Mae Young Classic women's tournament to stream exclusively on WWE Network

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Starting on August 28, the tournament will feature 32 top female competitors from around the world participating in a single-elimination tournament

exchange4media Staff Jun 28, 2017 4:12 PM

TAC announces Sanjiv Mehta, CEO and MD, Hindustan Unilever as Jury Chair for Marquees 2017

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The first edition of the awards, which intends to recognise brands across categories for their excellence in marketing, will be held in August this year

exchange4media Staff Jun 28, 2017 3:17 PM

Zee Media's Vasindra Mishra joins Network18

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Vasindra Mishra has joined Network18 as consulting editor

exchange4media Staff Jun 28, 2017 2:51 PM

Videocon d2h adds two J&K channels to its platform on Eid

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Increases focus on J&K by adding JK 24x7 News and Gulistan News

exchange4media Staff Jun 28, 2017 11:44 AM

Network18 announces the launch of Amplify18

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Gears up to drill deeper into entertainment, lifestyle and brands

exchange4media Staff Jun 28, 2017 11:37 AM

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

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Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Priyanka Mehra Jun 28, 2017 8:28 AM

We want to become the most preferred destination for Tamil viewers: Kevin Vaz, CEO, STAR South

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With the launch of Bigg Boss in Tamil, Vijay TV aims to offer viewers varied innovative content and narrow the gap with the market leader

Simran Sabherwal Jun 28, 2017 8:24 AM

Publicis Media India strengthens Content Practice; appoints Urvashi Khanna

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Urvashi Khanna has joined as Associate Director, Content & Brand Solutions

exchange4media Staff Jun 28, 2017 8:18 AM

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak?blur=25

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absolute commitment for that happily ever after

Prabhakar Tiwari Jun 28, 2017 8:14 AM

KFC's secret recipe to staying relevant

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Lluis Ruiz Ribot, CMO, KFC India, talks about the company’s fresh approach to marketing, recent campaigns, focus on digital and more

Neeta Nair Jun 28, 2017 8:02 AM

Dollartune's 'watch ads, get paid' model gains app a million page views

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In conversation with exchange4media, Raja Gupta, CEO, BrandAdEmedia Solutions, tells us about the app’s USP, expansion plans, brands working with the app and more

Misbaah Mansuri Jun 28, 2017 7:33 AM

Pitch Top 50 Brands: Jury's decision is out

Pitch Top 50 Brands: Jury's decision is out?blur=25

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

exchange4media Staff Jun 28, 2017 7:31 AM

Creativeland Asia wins creative duties mandate for Havmor Ice Cream

Creativeland Asia wins creative duties mandate for Havmor Ice Cream?blur=25

Creativeland Asiawill be responsible for the branding and communication duties for Havmor

exchange4media Staff Jun 28, 2017 7:27 AM

HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

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Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Madhuwanti Saha Jun 28, 2017 7:24 AM