Kent RO creates #DilSeKashmir CSR campaign to bridge relations
Short film Vaadi-e-Kashmir has been created to bring patrons closer to Kashmir and its people
Date-wise News
Our new brand identity is in sync with evolving needs of our customers: Tomas Hrdlicka, CMO, Home Credit India
Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the consumer insight they wish to tap into with their new logo and more
9X media to curate playlists on Apple Music
9X Media to integrate playlists based on fan recommendations for Apple Music
Culture Machine elevates Devleena S Majumder to Chief of Staff
Majumder will be responsible for driving operations across the board
Our aim is to become the smart money app for India: Akash Gupta, Mobikwik
The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merchants who can accept payments by Mobikwik and change the way they handle money by 2018
Teacher's Day 2017 campaigns by brands were memorable and full of spirit
Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending support and drive
ICMA 2017: Master content-marketing multi-year programs by brands
Bendaryl, Dainik Jagran and Accenture’s master content-marketing programs were engaging and helped the brands create a buzz
BookMyShow brings Starcom on board as media partner
Starcom to provide communications solutions for Book My Show across all mediums
Star Sports' high rates for India-Australia series a strategy to prep market for IPL 2018?
A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series to Rs. 11.75 lakh for 10 seconds for T20 matches
Radio City offers customised content at LMRC, monetisation could be underway
Radio City partners with Lucknow Metro Rail Corporation to create customized content packages
Our strategy was very high risk and we were very concerned: Uday Shankar, Star India
In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticket gaming platform
Empowered with IPL rights, is Star better prepared to counter TRAI order implications?
Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead
Sony's TV-only strategy could have cost them the IPL media rights
Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions
Noted Kannada journalist Gauri Lankesh shot dead
The activist-journalist was shot dead at her residence in Bengaluru on Tuesday
Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?
Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower” status to another level all together?