HUL, Samsung, O&M, Publicis among major winners of IndIAA Awards 2017
The third chapter of the awards was held in Mumbai on Friday
Date-wise News
e4mrecap: The week that was
We list a few important stories that you may have missed in the week gone by
e4mChillout: Theatre actor, fun-loving father, experimental cook: Some of the many faces of Rohit Malkani
The Executive Creative Director at Law & Kenneth Saatchi & Saatchi moonlights as a theatre artist and his 8-year-old daughter has taken after him already
Paytm Mall to spend Rs 100 crore-plus across media on new TVC
Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kaur
Kareena chooses diamonds over sister Karisma in this new ad
In this cheeky ad Kareena gives in to temptation on her didi’s birthday
Guest Column: Role of technology in omnichannel retailing: Rijish Raghavan, PAYBACK India
Brands and e-commerce sites that have begun to adapt to the new and dynamic Omnichannel experience are making all the right moves
Magicbricks launches musical ad campaign with TV actor Iqbal Khan
Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive season
Times Now, Coca-Cola India, Rasna ads failed to follow ASCI guidelines in June 2017
In June 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 62 out of 126 advertisements