Paytm Mall to spend Rs 100 crore-plus across media on new TVC
Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kaur
Ahead of the upcoming festive season, Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has rolled out its first ad campaign for TV and digital media broadcast. The brand film is aimed at further strengthening the company’s position as the technology partner for trusted shopkeepers and brand authorised sellers to open their stores online and reach out to a wider set of customers.
The new advertisement captures the essence of Paytm Mall, the width of its offerings, scale, variety - all these with its distinctive O2O (Offline to Online) edge, wherein Paytm Mall will catalog inventories of physical shops to enable discovery of products online. Also, customers who walk into the shops can scan the Paytm Mall QR code and order from the store online, in case their desired product is not available among the stocks physically present at the shop premises.
Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a newly rejuvenated jingle by the popular artist Jasleen Kaur and ends with the tagline, “Ab Shopping ke liye bhi, Paytm Karo!”
Amit Sinha, COO – Paytm Mall said, “Our country’s retail community is just as diverse as we are as a nation. Our latest brand film is a showcase of how we capture and celebrate this diversity on our platform by onboarding trusted retailers ranging from your friendly neighbourhood shop to authorised brand stores. This will enable us to offer the most trusted online shopping experience to our customers while acting as a big pillar of support to bring the country’s retail community online.”
A spokesperson from Creative Agency MWG TAG (McCann WorldGroup) added, “Paytm revolutionized the way people in India make payments. Now, it is all set to change the way people shop with the Paytm Mall app. So, be it getting an authentic Benarasi saree from anywhere in India or buying products from your trusted store sitting at home, Paytm Mall is here to redefine the way India shops. By this communication we have tried to bring these unique offerings in a way that will resonate with the masses, using a narrative style and music that’s distinctively Paytm.”
Paytm Mall is spending upwards of Rs 100 crore across media on this TVC.
