Kareena chooses diamonds over sister Karisma in this new ad
In this cheeky ad Kareena gives in to temptation on her didi’s birthday
Malabar Gold & Diamonds have brought together sisters Kareena Kapoor Khan and Karisma Kapoor as they share screen time in Malabar’s latest multi-media campaign created by Havas India. The television commercial for the ‘Allure’ range will be supported through innovations in social media and other digital platforms by Havas Media Group who is also handling the integrated media duties of Malabar Group. The commercial has been directed by Vivek Kakkad of Curious Films.
“Intricately carved and passionately designed, the Allure collection is an ideal possession for the quintessential diamond connoisseur. We are targeting evolved customer profiles, typically ladies across age groups, who know their diamond and appreciate finer subtleties in design,” said MP Ahammed, Chairman, Malabar Group of Companies.
Talking about the campaign, Nima Namchu, Chief Creative Officer, Havas India, said, “When you have a great product, the campaign often writes itself. As it did in the case of this irresistible collection. In the crowded space of jewellery advertising, we expect this one to stand out. Both for an insight that will resonate with every diamond lover and the charming performances of the sisters.”
Arindam Sengupta, President - West & South, Havas India, added, “We are delighted that the Together philosophy of Havas Village has seen Havas Media Group and us create yet another campaign that, we hope, people will love. Kareena has been a Malabar Gold and Diamonds’ ambassador for a while. But the irresistible allure of this fancy shaped diamond collection drew in Karisma too.”
The Allure collection of fancy cut diamonds is the latest offering from its exclusive diamond brand, MINE. The collection comes in an array of fancy shaped diamonds like Pear, Princess, Marquise, Oval, Heart Emerald and Cushion.
