Capgemini unveils new brand identity
The new brand identity uses three fundamental differentiators to reflect Capgemini’s unique character and strengths
Date-wise News
Kotak Mahindra Bank & Zeta launch Paymint
The multi wallet solution enables secure, easy and paperless process for employee allowances and reimbursements
Rostaa gets into a festive mood, launches #YehDiwaliRostaaWali campaign
The campaign revolves around the message ‘sharing the happiness of festivities during Diwali’
Snapdeal CFO Anup Vikal resigns
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His resignation comes three months after Snapdeal’s acquisition by Flipkart fell through
Havas Media bags integrated media mandate of Sterling Holiday Resorts
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Sterling Holiday Resorts is one of India's leading leisure hospitality companies
Global Chain Wok To Walk Appoints FoxyMoron
Wok To Walk has assigned the digital, creative and media mandate for its PAN India launch to FoxyMoron’s North division in Gurgaon
VOOT now streaming Bigg Boss Season 11
The reality show garnered 70 mn views in first 10 days on VOOT
Diwali ad campaigns that are all things sparkly
Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emotions and engagement
Food will be our growth category both in terms of consumer and advertisers: Uday Sodhi, SPN
We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV
Guest Column: Credibility in the age of digital media: B. Unnikrishnan Nair, Mathrubhumi News
Media etiquette is bound to develop over time as sophisticated taste evolves. As part of the greater good, responsible media houses should continue their holy matrimony with inalienable values.
Radio sector hopeful of turn in biz sentiment during festive period
Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016
ASCI upholds complaints against 116 out of 165 advertisements
Of the 116 upheld ads, the majority belonged to healthcare and education
India mobile ad spend to grow by 85% in 2017, estimates e-marketer
The growth of mobile adex will help boost overall digital ad spend to Rs 8,000 crore, as per eMarketer’s latest media ad spend forecast
Indian consumers trust social media with personal data: Kantar TNS study
The study also revealed that 33 per cent Indians said that they are willing to pay for products using their mobile phone