This branding exercise is aimed at increasing brand awareness and having our products be included in the consideration set of our audiences
As the nation awaited the outcome of the closely fought contest between the leading political parties in Gujarat and HP assembly elections, India’s leading news network – News18 Network, once again, proved to be the leader with the fastest and most accurate results
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Gozoop one of India’s leading integrated communication agency has won GNC India account, following a multi-agency pitch
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In the 2017 report titled Rise of the Millennials: India’s Most Valuable Celebrity Brands, Virat Kohli has replaced Shah Rukh Khan as India’s top-ranking celebrity brand
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In a recent presentation with a large media spender, one of our slides took everyone by storm. A couple of weeks later, another client requested us to run a similar analysis on the same topic. We are talking “Null Spots” here
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As part of its 2018 plan, Voot will go international apart from sharpening its regional presence and dial-up its original content play
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Back in April Twitter announced the Account Activity API in beta and added new features to facilitate customer engagements in Direct Messages
Real Madrid and Barcelona meet on December 23 with potential viewing figures of 650 million for a clash that will be broadcast live in 182 countries
Bringing two iconic British stand-up comedy shows, Stand Up Knights premieres December 23, 2017, weekends at 11 pm on Zee Café
Under the campaign, #Dec18WithArnab, Republic TV had lined up exclusive coverage of the Gujarat & Himachal Pradesh Elections 2017
She comes with close to two and a half decades of rich marketing experience across some of India’s most iconic FMCG brands
Mindshare, the global media agency network that is part of WPP, appointed Sudipto Roy Managing Director for AAR (APAC, Africa, Middle East, Turkey, and Russia).
The recent merger of 21st Century Fox and Disney was one of the most high-profile collaborations to have happened in the M&E industry
Star India re-imagines IPL 2018, A total of 700 mn fans to enjoy the grand spectacle
Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption
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Star Sports 1 Hindi reinstated its leadership in sports genre for BARC Week 49 (December 2-8) with improved 205 million impressions
Ogilvy India's digital transformation consultancy to focus on change for brands, growth and innovation
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The Ministry of Information and Broadcasting, which is entrusted with the responsibility to Inform, Educate and Entertain the masses, took various initiatives in the last one year to attain its objectives
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#GujaratElections picks up on Twitter with over 1.9 million mentions
Sunder was leading the business of regional channels focusing on Zee Marathi, Zee Talkies, Zee Bangla, Zee Bangla Cinema and Zee Salaam
In a BSE filing, NDTV said it is minimising all ancillary businesses that it had expanded into over the last few years