IRS 2017: Code of Conduct issued to subscribers to access full report
The full survey is expected to be available later today
Date-wise News
IRS 2017: Print players elated with Hindi readership recording 45% growth
The survey covered a full year sample size of 3.2 lakh households, a sample size increase by an unprecedented 34 per cent over the previous edition of the study in 2014
IRS 2017: Online news publishers upbeat as daily readership soars to 40 mn
The spurt in growth of online news consumption is being seen as a direct interplay between the rise of smartphone penetration and the lowering of data rates in the country
IRS 2017: FAQs with Ashish Bhasin, Chairman, MRUC
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Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data
If publishers behave themselves IRS will come out regularly: Sam Balsara
As the latest IRS 2017 reveals its findings after a gap, we speak to Sam to find out how is this better than the past surveys and how it can still get better.
IRS 2017: DTH/Digital TV up from 26% to 45%
Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K
A look at the major enhancements to the IRS 2017 Methodology
IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.
Why IRS 2017 is a good restart to the measurement of magazines?
According to the latest IRS data, print magazines in India added 3.8 crore new readers, which is almost 75 per cent jump in total readership
Flashed yesterday: Dainik Jagran most read newspaper in India, ToI top English newspaper: IRS 2017
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The second and third most read publications in all languages are Hindustan and Amar Ujala with over 5.2 crore and 4.6 crore readers respectively
Brands gear up for Tata Mumbai Marathon
With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000
DB Corp Ad Revenues dip at Rs. 426 cr in Q3'18 as against Rs. 453 cr same period last fiscal
Digital business revenue stands at Rs. 15.4 cr against Rs. 16.2 cr reported during corresponding quarter last fiscal
Flashed yesterday: Total readership of Newspapers has grown by 40%: IRS 2017
Newspapers’ total readership has grown by 40% and 11 crore new readers have been added, reveals the much awaited Indian Readership Survey (IRS), the world’s largest survey
Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer
Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's product Innovations –
IRS 2017: Daily Thanthi, Lokmat, Malayala Manorama command highest regional readership
Among the regional players, Tamil newspaper Daily Thanthi and Marathi daily Lokmat command highest readership followed by Malayala Manorama
Prem Narayan named CSO of Ogilvy India
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Balagopalan Ganapathy named Head of Planning, Ogilvy Mumbai
BBC Worldwide India announces partnership with Applause Entertainment to produce BBC Formats
BBC Worldwide and Applause Entertainment will work together to develop Indian versions of acclaimed BBC formats, Criminal Justice and The Office to bring to online audiences throughout India.
Turner International rolls out Filmstruck; Announces First International SVOD Service
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The service will draw primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.