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We should be hungrier to perform better: Prasoon Joshi, McCann
The agency’s ‘Sweet Change’ campaign for Paytm not only won it Lions but was discussed and talked about all throughout the Cannes. As the contingent returns to India, we caught up with Prasoon Joshi, Chairman, Mc Cann Worldgroup Asia Pacific, to find out about their creative planning that helps them shine at the festival of creativity year on year.