Republic World Launches Ultralight Mobile App
Republic PWA lets people interact with it like an app without the hassle of downloading it
Date-wise News
Havells releases new wires that dont catch fire campaign
The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline
Farhan Akhtar launches international radio station Kool 104 in Hyderabad
Kool 104’s music comprises latest international chartbusters with some evergreen hits in the afternoon
SC restraints media from interviewing Bihar's minor rape victims or showing their blurred images
The Supreme Court said that the victims of sexual abuse or sexual offences should not be required to re-live the trauma of the horrifying incident
Eureka Forbes appoints Taproot Dentsu as its creative agency
Taproot Dentsu will be responsible for Eureka Forbes’ brands across the categories of water purifiers, air purifiers, vacuum cleaners and security and surveillance solutions
PivotRoots raises series A funding from KCP Capital
The funds will be used to build proprietary tech and to strengthen international presence over the next 12 to 18 months
OMD UK appoints Alison Ashworth as Chief Strategy Officer
Laura Fenton has been appointed as Managing Director
Govt withdraws order that restrained Tender Notices ads in Newspapers/Magazines
The Bureau of Outreach and Communication (DAVP) has withdrawn its May 10, 2018 order, which controlled ads of tender notices in newspapers
Encouraging FMCG ad spends indicate healthy growth for Adex in 2018
FMCG companies' quarterly results for the period ended June 30 show a 14-30% increase in ad spends over last year
Here's why Piyush Pandey won't use a brand ambassador for MP Tourism anytime soon
MP Tourism ads need a different kind of storytelling, says Pandey
Britannia turns 100, to spend Rs 50-60 crore in next two months on rebranding
Ali Harris Shere, VP-Marketing at Britannia, says that the idea behind Britannia’s refreshed look is to make the brand more suited to the demands of the new consumers
IMPACT '40 Under Forty' Media Mavens: Saying it right – Part II
IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age or below in the Indian Media, Marketing and Advertising industry
FSSAI and Rajkummar Rao are telling people 'Aaj se thoda kam'
Writer-producer-director, Abir Mishra, and Ishan Echoes, conceptualized an ad to urge people to reduce their salt, sugar and fat intake
Our reliance on content marketing grown significantly over past few years: CMO, fbb
Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing
Mars suspends YouTube advertising amid brand safety concerns
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This comes after an ad for one of its brands, Starburst was shown before a video of drill music group, Moscow 17, which fuels gang violence in London
Reliance Industries acquires 5% stake in Eros International PLC
Purchase price was $15.00 per share, which represents a total cash consideration of $46.6 million
Indra Nooyi to leave Pepsico in October
Ramon Laguarta, who was appointed as President last year will take over Nooyi's duties