Zee Café to air critically acclaimed TV shows in the run up to the new year
‘Breakfast to Bed Binge’ to feature House of Cards, Scandal, The Big Bang Theory among others
Date-wise News
Tinder releases digital video for campaign ‘Adulting Can Wait’
Campaign to be supported in first phase by outdoor and digital media drive
Former LinkedIn international product head Akshay Kothari joins Notion
LinkedIn India’s new country manager Mahesh Narayanan to take over in January
Marico launches Coco Soul, a range of Cold Pressed Virgin Coconut Oils
Product can be bought at Big Bazaar, Hypercity stores; also on Amazon, Flipkart
Hindu comes up with initiative to increase green cover in and around Chennai
One sapling to be planted for every copy of Hindu dropped in boxes placed at malls
Godrej Locking Solutions and Systems releases digital film to showcase padlock's features
Conceptualized by Whyness Worldwide, film shows how Nav-Tal Ultra XL+ padlock's safety features give nightmares to robbers
Sony Music partners With VURoll for Imaginarium campaign
The association enabled Sony to monitor and manage conversations with their audience on Instagram
Cosmos-Maya’s WowKidz rings in holiday cheer with The Smurfs, Boonie Bears
The channel has crossed 13 million subscribers on YouTube
Anil Kumble picks his ‘greatest Indian Test team’ on CricketNext
Under the campaign, named Jumbo’s Army, winners will be chosen from among those who are able to correctly guess Anil Kumble’s dream team or come closest to it
Sania Mirza is recommending Kesh King for post-pregnancy hair problems
This is tennis star Sania Mirza’s first ad shoot after the birth of her son
Ogilvy creates campaign for HUL’s CSR initiative, Start A Little Good
The campaign highlights the value of water and the need to conserve it
Twitter roping in celebrities to encourage youth to vote as part of #PowerOf18 initiative
In 1st installment of video series, singer Jassie Gill talks about youth, politics and what #PowerOf18 means to him
South Indian channels announce revised tariff
The deadline to implement the new tariff regulation by TRAI is December 29
Trai’s tariff order will benefit players across broadcast value chain, says Sudhanshu Vats
Viacom, TV 18 set to cover every family’s daily entertainment at Re 1, says Group CEO & Managing Director
Uproar over Union home ministry's move to allow agencies to intercept, monitor data
Centre mulling amendments in section 79 of Information Technology Act; may also ask for breaking of end-to-end encryption
There is lot of contextual advertising happening in the right moment: Zameer Kochar
Kochar, Head of Marketing & Member Engagement, on how JetPrivilege’s recent performance-driven campaign is aligned with the brand’s overall marketing strategy
The Digital Direction: Introspecting on 2018 and facing 2019: Jabir Merchant
Guest Column: The Senior Vice President-Advertising, Zirca Digital Solutions, says that digital has decidedly arrived and is here to stay
Blackout of TV channels in nobody’s interest: R S Sharma, TRAI Chairman
As the new tariff rule kicks in on December 29, there is a fear of an imminent blackout of some channels
Small-budget movies: The saving grace for in-cinema advertising in 2018?
Success of films such as Badhaai Ho, Andhadhun, Raazi, Hichki, Sonu ki Titu ki Sweety and Stree has reinforced advertiser confidence in the credibility of small-budget movies
For GECs, good stories & powerful characters will make the difference: Nina Jaipuria
Nina Elavia Jaipuria, Head – Hindi and Kids TV Network, Viacom 18, talks on her new role, challenges and shares plans for 2019
Big brands come up with Christmas campaigns with focus on the joy of giving
Asian Paints, Swiggy and SBI Life Insurance unveil short films, trailers setting in the holiday season
Television news narratives that dominated 2018
#MeToo, Rahul Gandhi’s wink, threats to 'Padmaavat' makers were some of the biggest moments, say experts