Twitter roping in celebrities to encourage youth to vote as part of #PowerOf18 initiative
In 1st installment of video series, singer Jassie Gill talks about youth, politics and what #PowerOf18 means to him
Twitter is collaborating with Indian celebrities to encourage the country’s youth to vote in the upcoming general elections as part of the #PowerOf18 initiative.
The move has been taken with the aim to leverage the live, public and conversational nature of the platform. Twitter is kick-starting the initiative with an online video series on @TwitterIndia, featuring young personalities across India.
The first instalment of the video series features singer Jassie Gill (@JassieGill, who talks about youth, politics and change, and what #PowerOf18 means to him.
ਮੈਂ @TwitterIndia ਦੇ ਨਾਲ ਇਕ ਸਪੈਸ਼ਲ ਵੀਡੀਓ ਕੀਤੀ ਹੈ, ਇਕ ਅਜਿਹੇ ਕਾਰਣ ਲਈ ਜਿਹੜਾ ਮੇਰੇ ਲਈ ਬਹੁਤ ਮਹੱਤਵਪੂਰਣ ਹੈ | ਉਸ ਨੂੰ ਜਾਨਣ ਲਈ, ਮੇਰੇ Twitter ਅਕਾਊਂਟ ਨਾਲ ਜੁੜੇ ਰਹੋ | Stay Tuned !!! pic.twitter.com/vDlwStJ9z3
— Jassie Gill (@jassiegill) December 23, 2018
अगर आप भी बदलाव चाहते हैं, तो आप ट्वीट कर सकते हैं #Powerof18 . pic.twitter.com/GVD1HcA6Yv
— Jassie Gill (@jassiegill) December 24, 2018
Reminiscing his younger days, Jassie Gill (@JassieGill) recalls being excited about obtaining his driver’s licence when he turned 18. He feels having access to a smartphone and internet has blessed today’s youth with superpower powers that allows one to find out what’s happening in the world.
Since blood donation is a cause close to him, Gill talks about the Twitter account (@BloodDonorsIN) that is helping millions of Indians and says there’s nothing bigger than saving someone’s life.
Encouraging the youth to express themselves on Twitter, Gill says that one can exchange information with the world as well as share feelings. His Twitter inspirations include cricketer Virat Kohli (@imVkohli) and comedian Zakir Khan (@Zakirism) as he feels they’ve made it on their own.
On empowerment, Gill says that it is the youth which fuels the growth of a nation through fresh perspectives. Efforts should be put into good things and if the youth of India sets their minds, they can do great things and make their family, neighbourhood and country proud.
A lot of people complain the government not being efficient but the actual power lies in the hands of the people and the youth needs to vote for those who they feel would be the best.
The youth needs to be aware of their rights and come forward to join politics. Voting is the biggest power that should be used to make the country better, he says. The power to determine India’s future is in the hands of the youth and they should vote for the future they seek, Gill says.
While Jassie Gill kicks off the initiative, Indian boxer Nikhat Zareen (@Nikhat_Zareen) and writer, poet and #MeTooIndia voice Mahima Kukreja (@AGirlOfHerWords) will be sharing their inspirations and their view of #PowerOf18 in the next instalments of the #PowerOf18 video series.
