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Rather than putting money around festivals, most brands are spreading it across the year, say industry leaders
Moumita Bhattacharjee Oct 30, 2019 8:43 AM
Housefull 4, Made In China and Saand Ki Aankh ready to hit the silver screen this week, with the hopes of giving brands the eyeballs they look for in theatres
Moumita Bhattacharjee Oct 24, 2019 8:41 AM
During the period of Ganesh Chaturthi festivities, more than 250 categories, 1900 advertisers and 2200 brands invested in radio advertising.
Moumita Bhattacharjee Oct 21, 2019 8:49 AM
The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season
Moumita Bhattacharjee Oct 11, 2019 8:45 AM
TED Talks India Nayi Baat hosted by Shah Rukh Khan returns to Star Plus with its second season and the network says this time the focus will be on Hindi and regional languages
Moumita Bhattacharjee Oct 4, 2019 8:40 AM
Neville Bastawalla, Head of Marketing & On-Air Promotions, Sports, Sony Pictures Network India, says the company will explore regional feeds for UEFA Champions League 2019 Round 16
Moumita Bhattacharjee Oct 3, 2019 8:46 AM
Industry experts attribute this growth to factors like increase in interest for watching high quality content, growth in HD households & dip in cost of TV sets
Moumita Bhattacharjee Sep 27, 2019 8:35 AM
Megha Tata, Managing Director, South Asia, Discovery, is hopeful that the industry will see a good festive period following the reduction in corporate tax rate
Moumita Bhattacharjee Sep 26, 2019 9:05 AM
The Head of Hindi Mass Entertainment and Kids TV Network at Viacom18 says the network is expecting a good festive season following the reduction in corporate tax
Moumita Bhattacharjee Sep 24, 2019 8:43 AM
Subramaniam, Director & Content Head, Amazon Prime Video talks about increasing competition in the OTT space and why Television will always be a thriving universe
Moumita Bhattacharjee Sep 18, 2019 8:22 AM
Many broadcasters and distribution platform operators have reported hike in subscription revenues after the implementation of NTO
Moumita Bhattacharjee Sep 16, 2019 8:26 AM
Industry experts believe lower costs and higher reach are giving advertising in regional content a push
Tasmayee Laha Roy & Moumita Bhattacharjee Sep 11, 2019 8:25 AM
N P Singh, Managing Director and CEO, Sony Pictures Networks, spoke to exchange4media about how the network has benefited from NTO, why it will take some more time for stability in the system and more
Moumita Bhattacharjee Sep 6, 2019 8:25 AM
Industry experts say brands and consumers who refrained from spending due to the economic slowdown will now loosen their purse strings
Moumita Bhattacharjee Aug 29, 2019 8:16 AM
Barely six months after implementing the New Tariff Order, TRAI is now in the midst of changing the rules again
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 27, 2019 8:54 AM
Chaudhry tells us about the platform's push into the regional market and expectations for the upcoming festive season
Moumita Bhattacharjee Aug 23, 2019 8:25 AM
Industry experts believe NTO will not have any effect on KBC’s viewership
Moumita Bhattacharjee Aug 19, 2019 9:08 AM
What will be the impact of free Jio Fibre 4k LED TV offer on the television industry?
Moumita Bhattacharjee & Anjali Thakur Aug 14, 2019 8:31 AM
RIL Chairman Mukesh Ambani on Monday announced that the group plans to reach 20 mn residences and 15 mn business establishments to roll out optical fiber-based fixedline broadband service JioFiber
Tasmayee Laha Roy & Moumita Bhattacharjee Aug 13, 2019 7:46 AM
We speak to industry experts about the advertising and viewership outcome of PM Narendra Modi's appearance with Bear Grylls on the exclusive show
Moumita Bhattacharjee Aug 12, 2019 8:10 AM
Avinash Kaul, Managing Director, A+E networks I TV18, and CEO Network18, talks about the impact of NTO, the Election Commission documentary, market share of Network18 channels and more
Moumita Bhattacharjee Aug 7, 2019 9:02 AM
Janavlekar, Business Head/Senior VP-Zee Talkies, feels one of the challenges in the MRP regime will be to convert FTA channel households to subscribe to Zee Talkies
Moumita Bhattacharjee Jun 7, 2019 8:32 AM
Industry experts say it’s business as usual since nothing has changed after the judgment
Moumita Bhattacharjee Jun 5, 2019 9:07 AM
Sodhi, Business Head – Digital, Sony Pictures Networks India, says that their objective is to go digital first in these markets
Moumita Bhattacharjee Jun 3, 2019 9:01 AM
Industry experts see the acquisition as a good move
Tasmayee Laha Roy & Moumita Bhattacharjee May 31, 2019 8:57 AM
While MTV Beats is letting audiences compose beats, MNX has come up with a line-up of movies
Moumita Bhattacharjee May 30, 2019 9:11 AM
Ravish Kumar, Head, Regional TV Network, Viacom18 speaks on the launch of Colors Gujarati Cinema, their marketing strategy for the new channel and further expansion of their regional portfolio
Moumita Bhattacharjee May 29, 2019 8:56 AM
Girish Agarwal, Promoter, Director, DB Group, asserts that print is thriving and in a big way
Moumita Bhattacharjee May 21, 2019 8:46 AM
Nikhil Sane, Business Head – Marathi Entertainment, Viacom 18, speaks about the launch of Bigg Boss Marathi season 2, promotional plans for the show, marketing spends, and more
Moumita Bhattacharjee May 20, 2019 9:18 AM
Industry experts agree that elections are a big reason behind this shift, but it is not the only reason for a surge of FMCG brands on news channels
Moumita Bhattacharjee May 17, 2019 8:50 AM
Karan Darda, Executive Director, Lokmat Media Group explains why the generation of quarterly IRS reports will be a good move
Moumita Bhattacharjee May 15, 2019 9:23 AM
Xiaomi has made a smart move with MI Video and MI Music but there is no immediate threat as the market has the potential to absorb new players, say experts
Moumita Bhattacharjee May 14, 2019 9:17 AM
Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, talks about the launch of Nickelodeon's 8th IP 'Golmaal Jr', to be aired on Sonic from today, the NTO's effect and more
Moumita Bhattacharjee May 13, 2019 8:35 AM
Tele movies are among the top-rated shows and work well from the advertisers’ perspective too, says Chakraborty, Head – Programming, Sony YAY!
Moumita Bhattacharjee May 10, 2019 8:53 AM
Ad rates in the genre have seen massive spike this election season
Moumita Bhattacharjee May 6, 2019 8:22 AM
William Lawson’s Scotch whisky by Bacardi India has partnered with Mumbai Indians for the ongoing Indian Premier League 2019
Moumita Bhattacharjee Apr 30, 2019 8:44 AM
Almost every regional daily saw a significant rise in readership as per the IRS Q1 2019 report
Moumita Bhattacharjee Apr 29, 2019 9:28 AM
Vaidyanath B, Underwriting Manager, Liability Lines, SBI General Insurance, decodes insurance policies for IPL and other tournaments in terms of factors, policies and compensation
Moumita Bhattacharjee Apr 25, 2019 9:10 AM
Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day
Moumita Bhattacharjee Apr 23, 2019 8:36 AM
Issues ranging from DPOs forcing channel packs on customers, to them not providing receipts have been listed in the document
Moumita Bhattacharjee Apr 18, 2019 8:41 AM
Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections
Moumita Bhattacharjee Apr 17, 2019 8:06 AM
On the last day of Goafest 2019, Kemish, Co-Founder, Disrupt Marketing & Brandtrepreneur, spoke about how brands need to understand human connections in today’s digital age
Moumita Bhattacharjee Apr 15, 2019 8:04 AM
Navin Shenoy, Marketing Head, Youth, Music & English Entertainment, Viacom 18, speaks about MTV Insight Studio that commissions youth insight studies every two years and publishes books on them
Moumita Bhattacharjee Apr 13, 2019 9:21 AM
From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months
Moumita Bhattacharjee Apr 12, 2019 8:47 AM
In 25 years, this company has grown by 25% CAGR, says Dr A Velumani, Creator & Managing Director, Thyrocare
Moumita Bhattacharjee Apr 12, 2019 8:46 AM
Jain, CEO, Hindi News Cluster, News18 Network talks of News18’s election coverage plans & the massive campaign to promote the Network as the election’s No. 1 destination
Moumita Bhattacharjee Apr 11, 2019 8:51 AM
Bansal, Director of Pitaara TV, talks to exchange4media about finding the right space in the regional movie channel market and more
Moumita Bhattacharjee Apr 10, 2019 8:51 AM
Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers
Moumita Bhattacharjee Apr 9, 2019 8:31 AM
Vikram Tanna, VP, Head of Advertising Sales, Discovery Communications India, and Atit Mehta, Head of Marketing, BYJU’S say the content partnership deal leverages strengths of both the brands
Moumita Bhattacharjee Apr 5, 2019 8:48 AM
As co-presenting sponsor for the TV broadcast of VIVO IPL 2019, PhonePe is well placed to create awareness about benefits of the app and UPI, said Nigam, CEO and Founder, PhonePe
Moumita Bhattacharjee Apr 4, 2019 8:43 AM
Devraj Sanyal, Managing Director & CEO, Universal Music & EMI Music, and Bikram Basu, COO, Allied Blenders & Distillers, talk about Sterling Reserve Music Project
Moumita Bhattacharjee Apr 3, 2019 8:59 AM
BARC India asserts yet again that it sends data to subscribers every week and has decided not to put it up on its website due to volatility in data
Moumita Bhattacharjee Apr 1, 2019 6:52 PM
Powered by Zee, Tata Sky Theatre is now looking to go regional after screening Hindi and English plays
Moumita Bhattacharjee Mar 27, 2019 8:07 AM
The Rs 365-a-year subscription plan has an interesting price point and is expected to make things bigger and better for the OTT platform, say media analysts
Moumita Bhattacharjee Mar 26, 2019 8:01 AM
The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more
Moumita Bhattacharjee Mar 25, 2019 8:37 AM
OTT players react to FICCI-EY 2019 report and assert Television will not lose either
Moumita Bhattacharjee Mar 22, 2019 8:44 AM
Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL
Moumita Bhattacharjee Mar 18, 2019 9:09 AM
Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom 18, tells us about the decision to remove Rishtey and Rishtey Cineplex from Free-Dish and add them to 'Colors Wala Pack'
Moumita Bhattacharjee Mar 15, 2019 8:48 AM
It is interesting how even regional channels like ABP Ananda got unprecedented traction, says Avinash Pandey, CEO, ABP News Network
Tasmayee Laha Roy & Moumita Bhattacharjee Mar 13, 2019 9:12 AM
Hotstar’s Executive Vice President Sidharth Shakdher, and SVP & Head, Client and Agency, Gulshan Verma talk about people connecting with family & friends over cricket despite being far from each other
Moumita Bhattacharjee Mar 12, 2019 8:31 AM
Pilcher, Chief Executive, ShortsTV, talks about Indians' love for Tata Sky ShortsTV and how opting for Tata Sky was the best way to introduce the channel in the country
Moumita Bhattacharjee Mar 7, 2019 8:45 AM
D’Souza, Executive Editor at Mirror Now and the winner of News Television Editor-in-Chief of the Year at the ENBA event, explains how the news channel will cover the General Elections this year
Moumita Bhattacharjee Mar 4, 2019 9:07 AM
Industry sources reveal decisions on the revival and revamping of Zee Classic is still underway
Moumita Bhattacharjee Feb 27, 2019 4:53 PM
TRAI on Monday asked BARC to start publishing the viewership data of TV channels on its site immediately
Moumita Bhattacharjee Feb 27, 2019 8:15 AM
TRAI had asked BARC to publish the weekly data immediately on the website
Moumita Bhattacharjee Feb 26, 2019 11:26 AM
The AVOD model of revenue generation suits MX Player reveals Bedi, CEO of MX Player at the launch of its OTT avatar and announcement of its original shows
Moumita Bhattacharjee Feb 20, 2019 8:50 AM
