GRADO from the house of GBTL & OCM is the principal sponsor of Sunrisers Hyderabad
The alliance will be the centre-stage for the launch of GRADO’s Cotton Collection
Date-wise News
INOX becomes the official partner of Rajasthan Royals
Rajasthan Royals have re-launched themselves in its new colour Pink with first Royal, Shane Warne as its brand ambassador
Reliance Broadcast Network Limited announces Asheesh Chatterjee as Chief Business Officer
Chatterjee will take up the new role in addition to his current responsibility of serving as Chief Financial Officer of the company
Brands celebrate Holi integrating powerful social messages into their ad campaigns
From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films
ZEE Tamil brings the best of Tamil content to Malaysia exclusively on ZEE5
Subscribers can watch popular ZEE Tamil shows such as Sembaruthi, Yaaradi Nee Mohini, Poove Poochoodava as well as blockbuster movies including Mersal, Vadacurry, and Yaman
Navarasanayaka Jaggesh- starrer 8MM to premiere on Zee Kannada
8MM will premiere on Zee Kannada and Zee Kannada HD on March 24, at 3:00 PM
Raghav Bahl and Ritu Kapur's The Quint turns 4
The Quint offers a variety of content across categories including politics, entertainment, fitness & lifestyle, tech & auto and food & travel
Proctor & Gamble puts its Secret deodorant account up for review
Wieden & Kennedy formerly handled the business which was won from Leo Burnett in 2015
Ranveer Singh starrer Simmba set to premiere on ZEE5
Presented by Reliance Entertainment, Rohit Shetty Picturez, in association with Dharma Productions, Simmba will premiere on 21st March on ZEE5
GSK launches ‘Hello Sensodyne’ on World Oral Health Day
'Hello Sensodyne' is a technology innovation that uses Google Assistant
Goibibo joins hands with KKR & RCB for ‘Travel Cash Fest’
As part of a 360-degree marketing campaign, TVCs will be run for 8 weeks
Wrangler® unveils new Icon Collection
Six iconic denim styles, steeped in heritage and forever linked to the 70-year Wrangler journey have been re-issued and restyled for the modern world
Radio City lines up special Holi activities for Mumbai and Rajasthan
Radio City has planned various on-air and social media activities for the listeners across the two cities ahead of Holi
Celebrate Holi with loved ones while listening to Carvaan
Saregama Carvaan has been pre-loaded with 5,000 evergreen Hindi songs
TCL Electronics and IPL’s Delhi Capitals partner for upcoming IPL 2019
TCL will sponsor Delhi Capitals during the Indian Premier League 2019 season and will collaborate for engaging, consumer-centric brand initiatives
M&C Saatchi Sport & Entertainment names Seth Jones as creative director
Prior to this, Jones was with AnalogFolk; he will be responsible for the agency’s total creative outputs
Star Sports & BCCI tie up for VIVO IPL 2019 Trophy Tour
The tour will have a new feature of an AI-powered training installation developed by Google
Disney closes 21st Century Fox deal at $71.3 billion
Disney will now get control of 21st Century Fox movie and TV studios, cable networks like FX and National Geographic, and Star Network.
Morris Garages India ropes in Benedict Cumberbatch as brand ambassador
Cumberbatch of ‘Sherlock’ fame has a strong resonance among pop culture and youth
Times Music releases song ‘Fagunwa Mein Maro Pichkari’ for Holi
The video is an exclusive Times Music release and is available on Times Music YouTube Channel
Smriti Mehra elevated as Executive Vice President, Focus at Network18
After stints with Discovery Channel, Arré and Turner Broadcasting, Mehra returned to Network18 Group last year
#RangDeBluedSe aims to spread awareness about LGBTQI rights: Sanyam Sharma, Blued
Sharma, Marketing Director, Blued India shares the message behind the new ad campaign launched just in time for Holi
Ketchum Sampark President Girish Huria to step down: Sources
Prior to Ketchum Sampark, Huria was Head of Communications at ebay India for over three years
IAMAI and Social Media intermediaries to frame ‘Code of Ethics’ for elections
Representatives of Internet and Mobile Association of India (IAMAI) and social media intermediaries met Chief Election Commissioner to discuss ways to curb misuse during elections
Consumers don’t want obvious in-your-face advertising: Michael Pargal Lyngdoh, Tripoto
Lyngdoh, Co-Founder, Tripoto says their plan is to expand their supplier base, and deepen partnerships with brands to strengthen Tripoto travel community
How the hashtag changed the way we communicate: Shrenik Gandhi, White Rivers Media
Guest Column: Shrenik Gandhi, Co-Founder & CEO, White Rivers Media explains how the hashtag has changed the way we communicate in the digital age and how it can be effectively used
India is our largest business area: Shaukat Shamim, Founder & CEO Youplus
The product offerings of Youplus, a video opinion search engine, focus on understanding people through videos, says Shamim
How OPPO Mobile India urged people to #SeizeTheNight during the holiday season
OPPOMobile India’s #SeizeTheNight Twitter campaign enabled users to virtually experience the holiday season in different destinations whilst keeping the product – OPPO R17 Pro- in focus