Raymond’s Ecovera, powered by RIL’s R|Elan, will redeem almost 1 million PET bottles from landfills and is a testimony to both RIL and Raymond’s commitment to environmental conservation
Coco Soul Foods which include Coconut Spreads, Coconut Chips and 100% Organic Coconut Sugar; all made using coconut
The campaign which went live on the 8th of April 2019 is aimed at urging millions of MSME’s and small business owners to cast and make their vote count
For the campaign, the company has collaborated with choreographer Remo D’Souza
Siddharth Desai sold for Rs 1.45 crore and Nitin Tomar sold for Rs 1.20 crore
ITW Playworx would be responsible for the Indian leg of the campaign, including end-to-end execution in terms of technology creation, video content, promotions and engagement across mediums
This year, the festival is scheduled to take place at Montreux on the picturesque Lake Geneva in Switzerland on April 25, 2019
The Nandita X Cartoon Network collection will be available across retail and online stores in the latter half of 2019
The investment from GoQuest Media Ventures will allow the Digibooster team to grow the business by utilizing GQMV’s network of clients, industry connections and employees
On TV, Telugu Desam Party takes the lead with 61% ad insertion share, followed by YSR Congress Party at 16% and Congress at 7%
Radio City Bengaluru RJs Rajas and Sonu appointed as BBMP brand ambassadors
Peter England has also entered into a partnership with Hotstar as an Associate Sponsor for IPL broadcasting
Prabhu brings with him an experience of 11 years in the media industry, spanning across radio, print, television, and activation
The on-air broadcast of ‘DECODED’ is supported by leading brands such as Oppo, Kia Motors, Gaana, UrbanClap and Etihad Airways and the Department of Culture and Tourism – Abu Dhabi
Savlon Pen Sanitizer Spray is designed to dispense a pre-measured quantity of sanitizer in each spray for effective germ kill as compared to the conventional sanitizer bottles
Phoenix Content Studio is a digital content boutique entity that will cater to a client’s marketing objective
From sarees to T-shirts, power banks to USB drives, posters to coffee mugs, election-related products are being purchased on Snapdeal
Swayahm’s communication campaign showcases actor Deepika Padukone reminiscing about her various milestones, while going through her keepsake box
Amway organises free health check-up camps for the underprivileged children of Swami Brahmanand Pratishthan
The event was hosted by anchors DD and Ma ka pa Anand
The new commercial will go on air across all channels this week
To celebrate the success of its launch with the music fraternity, YouTube hosted a power packed music night which was kicked off by Susan Wojcicki, CEO of YouTube
The campaign will be run on TV and Digital as the key medium
Petpal is the one-stop online platform delivering pet food, accessories and drugs, directly to the doorstep, anywhere in India
Andhadhun was produced by Viacom18 Motion Pictures and Matchbox Pictures, and distributed internationally by Eros International
The campaign will be supported by integrated marketing campaign, including TV commercials in eight languages; also temperature-based activations on digital platforms
The videos will be available on ESPN’s web and app platforms, ESPN Facebook & TCL’s official website
The initiative is to encourage early detection of Breast cancer. The drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital & the sarpanch of the village
As per SIAM, rise in commodity price, elections, below normal monsoon and recent repo rate cut by RBI big reasons for such forecast
Prior to this, Parab has worked with RK Swamy BBDO, Hungama Digital and Communicate 2
Jain will lead and introduce native advertising best practices, training, strategy development techniques and local payment options to the region
Dentsu Aegis Network has elevated Samarjit Choudhry to the role of President - Happy mcgarrybowen (HMB) India, and Soumitra Karnik entrusted with the additional charge as Chief Creative Officer
This is Accenture’s second buy in as many weeks after its acquisition of North American creative agency Droga5
We ask ad industry experts if growing trend of in-house agencies will change the game for mainstream ad agencies going forward
Banerjee, Head of Digital Solutions & International Brands, Worldwide Media, The Times Group, shares insights on WWM, the leading brands they look after and future plans
Jaskaran Kapany, Vice President, Paytm tells us more about the reasons behind associating with cricket and how they are planning to leverage the current IPL season
Vats, Group CEO & MD, Viacom 18, says their strategy is to be screen, platform and pipe agnostic storytellers
Guest Column: Narang, President, Dentsu One says the move of Accenture acquiring Droga 5 is probably one of the left brain & right brain being brought to work together in tandem like nature intended
Bhat, MD, Titan Company Limited in a free-wheeling chat talks about the growth of the brand, serving the aspiring Indian and looks back at his over three-decade stint at Titan