Date-wise News

The global buy out major has entered into a definitive agreement with Ashok Goel Trust, which owns 57% in Essel Propack

e4m Desk Apr 22, 2019 7:29 PM

The campaign has been released dominantly in digital media and supported by Radio and Outdoor in major markets

e4m Desk Apr 22, 2019 7:23 PM

Directed by Nagesh Kukunoor, the show will feature Priya Bapat, Siddharth Chandekar, Eijaz Khan, Atul Kulkarni and Sachin Pilgaonkar

e4m Desk Apr 22, 2019 7:14 PM

The brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water every day

e4m Desk Apr 22, 2019 6:52 PM

Vigor Media Worldwide will be responsible for building strategic communication framework for Usha Shriram and strengthen its leadership positioning in the consumer durables markets 

e4m Desk Apr 22, 2019 6:47 PM

The music talent platform will give 5 Indian singers a chance to invest in their talent

e4m Desk Apr 22, 2019 6:21 PM

The digital campaign by Finolex Industries is a step in line with the Earth Day 2019 being observed today, April 22

e4m Desk Apr 22, 2019 6:04 PM

The brand has taken on the initiative of gratifying every citizen who votes with special offer at Bata stores, simply by showing the inked finger 

e4m Desk Apr 22, 2019 6:02 PM

The platform was also used to reveal the new packaging of the product, the new communication creative along with a new TVC starring cricketer Ravindra Jadeja

e4m Desk Apr 22, 2019 5:26 PM

Collaborates with author Chetan Bhagat to curate a special line-up for Sony PIX and AXN

e4m Desk Apr 22, 2019 5:19 PM

The campaign has been conceptualised by InDeed, the CSR arm of Dentsu Aegis Network

e4m Desk Apr 22, 2019 5:09 PM

The promotional campaign that runs between April and June offers assured prizes and a range of weekly prizes to Big Basket shoppers

e4m Desk Apr 22, 2019 4:38 PM

The agency will handle the brand strategy and creative consultancy services to strengthen its footing in the Indian market

e4m Desk Apr 22, 2019 4:15 PM

Conceptualised by Ogilvy, the campaign helps build brand awareness and attract cricket fans to the website and app by showcasing its unique data driven features

e4m Desk Apr 22, 2019 4:14 PM

The campaign has been ideated and executed by Milestone Dentsu and the TVCs are premiering across TV and digital platforms

e4m Desk Apr 22, 2019 3:49 PM

The TVC, conceptualised by Ogilvy, will be released on TV, Hotstar, cinema halls and social media

e4m Desk Apr 22, 2019 3:14 PM

This technological shift adopted by Metro Vaartha will play a key role in smoothly carrying out all the functionalities like a fully-fledged native app

e4m Desk Apr 22, 2019 2:52 PM

The app will now be available on Amazon Fire TV Stick

e4m Desk Apr 22, 2019 2:06 PM

Alam comes with more than 15 years of experience in digital media and has been a successful entrepreneur having founded Resultrix, a leading digital marketing company

e4m Desk Apr 22, 2019 1:52 PM

The brand will launch the campaign with a 360-degree media plan. TV will lead the campaign

e4m Desk Apr 22, 2019 1:47 PM

The campaign will see a splash of emailers and creatives specially conceptualized for social media platforms that showcase youngsters celebrating after voting for the first time

e4m Desk Apr 22, 2019 1:39 PM

It showcases the transition of a platonic friendship to a budding relationship as fragrance steps in to brew romance

e4m Desk Apr 22, 2019 1:00 PM

The campaign aims to address issues of voters by highlighting their concerns in front of the respective parties and candidates

e4m Desk Apr 22, 2019 1:00 PM

Before joining Twitter, Maheshwari was the CEO of Network18 Digital

e4m Desk Apr 22, 2019 12:43 PM

During the 10 months, the DTH operator’s activation income saw a growth of 5 per cent, while the subscription income registered 19 per cent growth

e4m Desk Apr 22, 2019 12:16 PM

The pilot episode is now available to watch on HOOQ across the region, while the second episode premieres exclusively on HOOQ from April 25, with consecutive episodes launching every Thursday.

e4m Desk Apr 22, 2019 12:14 PM

Economic expectations rise 14.4 points, while investment climate moved up by 10.9 points on the Thomson Reuters/Ipsos India Primary Consumer Sentiment Index

e4m Desk Apr 22, 2019 11:52 AM

Pujari has over 22 years of leadership experience in technology, cutting across sectors such as BFSI, Manufacturing, Consulting, Publishing, Aviation/Airlines, and Healthcare

e4m Desk Apr 22, 2019 9:00 AM

At the Esports Summit 2019, industry leaders discuss brand visibility, advertising, merchandising and more

Priyaankaa Mathur Apr 22, 2019 8:52 AM

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM

Karnika by Jalesh Cruises sailed 2,000 passengers and boasted ample public spaces, lounges, bars and balcony staterooms on its maiden voyage on April 17 from Mumbai to Goa

Priyaankaa Mathur Apr 22, 2019 8:41 AM

Chief Creative Officer & Founder of Badger and Winters, Madonna Badger, talks about the need for a collective movement to look at women not just as objects of desire

Ruhail Amin Apr 22, 2019 8:34 AM

On the first day of polling, Narendra Modi, BJP, Rahul Gandhi and Congress were among the top five mentions on Twitter

Tasmayee Laha Roy Apr 22, 2019 8:28 AM

Industry leaders to speak on ‘Transforming Businesses in the Digital Age’ at The Leela Ambience, Gurugram, on April 26

e4m Desk Apr 22, 2019 8:18 AM

Rani Reddy, Director, Sakshi Group spoke about the channel’s journey so far, its major achievements, election programming, etc

Neethu Mohan Apr 22, 2019 8:16 AM