Metro Vaartha launches its PWA for all-new mobile web experience

Metro Vaartha, the metro morning daily newspaper from Kerala has been providing news views, education and entertainment to the readers since its launch in 2007. With PWA technology, Metro Vaartha is taking this opportunity to use it extensively to offer unparalleled user experience. The users will be able to enjoy fast loading, optimized and an app like experience. Built using Readwhere Complete Mobile Solution, we enable Metro Vaartha to reshape their mobile strategy for the end-users by utilizing the latest innovations in mobile web technology.

This technological shift adopted by Metro Vaartha will play a key role in smoothly carrying out all the functionalities like a fully-fledged native app. The pain of downloading multiple apps, network congestion and dealing with limited memory storage has been a huge concern till date. As a solution to this, users can simply pin the PWA on the homescreen of a device and get an immersive experience of a native app with speed, reliability & offline access. Since PWA works only in HTTPS, security and privacy which are considered as the major areas of concern will be ensured.

Speaking on the launch of PWA, Manish Gupta, Consultant National Markets of Metro Vaartha Digital said, “We are delighted to serve discerning Malayalee readers digitally through our next level mobile web app. Mediology has developed an outstanding product for us. The Readwhere CMS team at Mediology Software is hands on in providing complete mobile solutions and we at Metro Vaartha would formidably support it with exclusive content."

Speaking on the launch of the newly launched web app, Chief Editor, R Gopikrishnan of Metro Vaartha said, “Our PWA would be a faster responsive content platform for very involving Malayalam readers across the world. The versatile content team at Metro Vaartha is all set to deliver quality content on a wide range of reader interest.”

Dealing with the challenges that create a hindrance for the readers to access the content flawlessly became a necessity in this fast-paced world. Readwhere CMS has helped Metro Vaartha in following:

1. Greater discoverability by various search engines.

2. To be a faster and more engaging platform to the readers.

3. Online and Offline access to the content.

4. Save storage memory which gets consumed in installing mobile apps.

5. Engaging users via sending push notifications.

Metro Vaartha will now be able to observe the growth in their stats and figures like multiple successful PWA sites have witnessed so far. A huge increase in the overall conversions, better consumer engagement, retention and significant growth in the mobile experience is expected. One of the perks would also include a considerable decrease in the bounce rates followed by an increase in the new users.

Overall it can be said that Metro Vaartha + PWA = Winning combination for readers