Apex body of MSOs AIDCF says it will ensure all benefits of broadcasters’ offers are passed on to consumers
Customers can avail huge benefits during the festival, including an assured gift on purchase of gold and platinum jewellery until October 31
Titled ‘Team Cashless India’, the initiative encourages all Indians to nominate one or more merchants who currently do not accept digital payments
Chowdhary talks about her journey in the PR industry and tells us how the company has helped start-ups by offering a platform to publish their stories through InstaaPR
Guest Column: Suresh Rangarajan, an analytical and performance-driven professional, shares his insights on the global automotive industry
The film will feature exclusively for ZEE5 subscribers on October 16.
The campaign provided an interactive experience to the audience of 'Jag Jaanani Maa Vaishnodevi – Kahani Matarani Ki’
Nearly 69% of consumers would stop doing business with a brand if data usage became too invasive, concludes the study
Zee TV viewers were able to scan QR codes on their TV screens to shop for featured products that were available at discounted prices on Flipkart
‘BasicFirst presents Zee Educare’ will be held in Mumbai on Nov 23 & 24
Sun TV retains second position nationally among top 10 channels with 981 million impressions
The quiz game show, best known as ‘Kaun Banega Crorepati’, in its current rendition in Tamil is exclusively for the women hosted by a woman
Sunil Gavaskar is the Commissioner and Sachin Tendulkar is the Brand Ambassador of the annual T20 cricket tournament to be played from Feb 4 to Feb 16
The solution is set to aid telecom providers, media and entertainment companies
Hussein has been serving as the company's Chief Operating Officer since January last year
Bhattacharya joined Mad Over Donuts in 2011 as COO
IndigoMusic.com will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial
The regulatory body has asked for written comments on the consultation paper from the stakeholders by November 6
Anil Kumble joins the franchise as Director of Cricket Operations
The account will be handled by Leo Burnett’s Mumbai office
The account will be handled by the agency’s Bangalore office – Madison Media Omega
The collaboration led to a market-first integrated campaign across print, digital, TV and OOH
The entire campaign will run across three stages: awareness, consideration & booking, and is intended to drive visitation to Australia during 2020 and beyond
The streaming giant posted "total revenue" of $5.245 billion, an increase of 31 per cent year-on-year
Industry watchers say that if content is good then audience is always ready to embrace a new platform & that Flipkart’s move will make it a one-stop shop for shopping to content
With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility
Srinivas, India Country Manager, WPP, shares with exchange4media how he expects the industry to benefit from WPP Commerce 2019 held in India for the first time
As Maharashtra gets set to cast its vote on October 21, exchange4media takes a look at Facebook Ad Library’s political ad spend numbers