M360 enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale
The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020
Guest Column: Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit (PVBU), Tata Motors, writes about how the brand has always led the way when it comes to safety
The line-up includes bands and artists such as Annamika, Neeraj Arya’s Kabir Café, Astitva, Fiddlecraft, EPR and The Tapi Project
The ad film has been put together by Saatchi & Saatchi Propagate
ComScore tracks four unexpected digital content trends of life during pandemic
The Council picked over 50 misleading COVID-cure advertisements in April, notifying the advertisers to withdraw them in a week
The group’s financial report says the operating profit margin expansion for FY20 has been aided by softened newsprint prices
The show Juge Juge Jagannath is set on air on the channel every day starting 23 June at 9 30 pm
The volume of yoga conversations on social media has also seen a rise
The latest survey shows that 55% of shoppers have discovered at least one form of online shopping during peak COVID and want to continue
The film portrays how Tata Wiron products are a constant source of trust and support for farmers
A 5-day yoga challenge was also organized by the HR department
With this partnership, creators who have submitted short films to IFP will get visibility and distribution to over 2.6 million followers across Dice Media’s Facebook and Instagram pages
As part of the mandate, the agency will handle Public Relations, Social Media Outreach and Creative duties for the brand
GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too
The network will provide marketing solutions to local businesses during the COVID pandemic
The channel has decided to donate 4,000 PPE kits and 16 ambulances across the state of Telangana
The eponymous agency brought Ogilvy 'back to life', reflecting on how his wisdom could have benefitted this generation
The report has achieved an accuracy rate of 96% for active cases, with an overall prediction level of 92% plus for its previous projections
Catch thought leaders like Jarrod Gingras, Dr Apoorva Durga, Aparna Mahesh, Anil Srinivas Chilla, Prabhakar Tiwari and Anika Agarwal presenting their views on 'The Right MarTech Stack'
Kenneth Pao, Executive Managing Director, Asia-Pacific at Criteo, says with social distancing economy going to be the new normal, marketers must focus on messages acknowledging consumers' new reality
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign targeting Indian sellers and more
At the e4m e-Content Jam, experts exchanged views on the winning mantra for building brands via influencers
At the company board meeting, the re-appointment of Dr Prannoy Roy and Radhika Roy as Whole-Time Directors designated as Executive Co-Chairpersons was also announced
In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown
Guest Author: Srishti Agarwal, Strategist at Sideways, tells us as COVID pandemic makes online education space more abuzz than ever, how can the players make their proposition stand out
Josy Paul, Chairman and Chief Creative Officer of BBDO India, spoke on the opening day of Cannes Lions Live as part of the ‘What I’ve Learnt’ module
Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC
The Association of Advertising Producers recently put together post-lockdown filming guidelines for commercial film production in India