Asianentnews.com clocks over 1 billion monthly page views in September
The portal has also witnessed a 10X surge in video views in the last one year
Date-wise News
Media Mantra bags PR mandate for cryptoassets trading firm Unocoin
The PR activities will be conducted by Media Mantra’s head office in Gurugram
Snakes & Ladders: Leadership lessons in communication during the pandemic
Guest Column: Xavier Prabhu, Founder & MD, PRHUB; President (APAC) & Member of IPREX, writes how communication styles dictated the waxing & waning of world leaders' popularity in the light of COVID-19
We need to educate the market about programmatic advertising: Amitt Sharma, VDO. AI
Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space
'Britannia Dairy witnessed overall growth of 300%+ through e-commerce during lockdown'
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
‘We reach out to customers on channels where they populate’
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
‘Pragmarketism’, a book for winning the digitally evolving Indian consumers
In 'Pragmarketism', Trupti and Arvind Bhandari address the opportunity for all business builders with insights drawn from their collective experience of 45 years in building more than 30 brands
Google to pay publishers $1 billion for news content in next 3 years
The tech behemoth said on Thursday that it has signed agreements for news partnership programmes with 200 publishers in Germany, Brazil, Argentina, Canada, UK and Australia
Our business is almost close to pre-Covid levels: Ravi Santhanam, HDFC Bank
The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour