‘Pragmarketism’, a book for winning the digitally evolving Indian consumers
In 'Pragmarketism', Trupti and Arvind Bhandari address the opportunity for all business builders with insights drawn from their collective experience of 45 years in building more than 30 brands
‘Pragmarketism’, a book by Trupti and Arvind Bhandari is set to hit the stands. Based on Indian sensibilities and the practical experience of the authors, this book will be a step by step guide with unprecedented insights and alternative paradigms, for winning the digitally evolving ‘desi’ consumers.
The premise of the book is that understanding the Indian consumer is a tricky business. “In a country where language and culture vary every few kilometres, the conventional rules of marketing and selling don’t apply. A market where successful international brands had to shut shop while many smaller, lesser-known brands made fortunes by decoding the Indian consumer. So, what does it really take to succeed in the great Indian ‘mela’ and win consumers?”
In Pragmarketism, Trupti and Arvind Bhandari address this opportunity for all business builders, gleaned from their collective experience of 45 years building more than 30 brands across several blue-chip companies.
Blending western theories with eastern ethos, Pragmarketism offers solutions for:
- Shaping an inspiring vision for your company.
- Building brands soaked in Indian sociological realities.
- Framing ‘desi’ segmentation, targeting and positioning.
- Modelling your digital strategy in a noisy, dynamic environment.
- Implementing ‘breakthrough innovation’ frameworks.
- And finally, syncing all critical functions to deliver value to consumers.
Drawing from successful brands in FMCG, durables, media, and other industries, the book offers unprecedented insights on succeeding in the world’s most exciting market.
